Unlock Your Creative Potential: Master Photography, Build a Standout Portfolio, and Grow Your Business-With Expert Mentoring and Proven Results
AND I GUARANTEE YOUR SUCCESS WITH MY SYSTEM
Business and Marketing Advice for Those Who Want It.
Buy My Books:
Ignite: Book and Workbook Bundle
You don’t need another YouTube tip or gear review. You need a system.
The Ignite Bundle gives you both the roadmap (the book) and the reps (the workbook) to finally turn your photography into a business.
Elevate: Book and Workbook Bundle
The Ignite + Engage Workbook Bundle is your start-to-finish roadmap for building, marketing, and scaling your photography business — one deliberate step at a time.
Ultimate Guide to Starting Your Creative Business
A 130-Page No-BS Workbook for Photographers, Artists, and Visual Pros Who Are Ready to Get Paid for Their Talent.
AI Corner
We discuss the use of AI for business, marketing, ideation, creating new tools to help save time, and more.
We DO NOT discuss generating images (Midjourney, etc…).
Live meetings and recorded replays.
CREATIVE MOMENTUM LAB
THE PRACTICAL COMMERCIAL PHOTOGRAPHY
SIDE HUSTLE
A clear, no-nonsense roadmap to starting commercial photography as a side hustle. Flexible. Learnable. Profitable sooner than you think.
We begin Saturday, February 7, 2026 with our first live welcome show.
Meetings are then every Saturday for 8 weeks.
7 AM Pacific, allow two hours depending on enrollment. More Info Here
FREE RESOURCES FOR PHOTOGRAPHERS.
A Numbers Game
Understanding the dynamics of marketing and sales for photographers.
A free resource for photographers.
Ten Pricing Strategies
What you need to know to create bids and fees that make sense in this new economy.
A free resource for photographers.
Client Acquisition Sprint for Serious Photographers
Start anytime.
Pitching Editorial Clients
A System for Pitching Stories
SEEN AND NOTED
60 Photographs by Don Giannatti
Offered in both soft and hard covers. Limited editions, signed with accompanying print in 8z10 matte.
The COLLECTIVE is a lookbook for commercial photography.
These are free PDF downloads for you.
The Collective is a large format book of photography designed to show photographs from members of Project 52. This is our 2024 Edition. If you want to download it, this is a link for the PDF. Download the two previous versions below.
FREE PDF BOOKS for your enjoyment.
STRUGGLING TO FIND CLIENTS THAT TRULY MATTER?
YOU NEED A ROADMAP: ONE THAT MAKES SENSE AND IS EASY TO FOLLOW INSTEAD OF BEING AT THE MERCY OF RANDOM CLIENTSAbout Me
I have been a creative all my adult life. From music to photography to writing, I have focused on making something that others found interesting or they would learn from. My greatest passion is helping others find and build on their creative talents to make a great life for themselves and their family. Whether you are a photographer or a writer or want to build an online course, I am well aware of the pitfalls and challenges that await you. I am here and ready to be brought to the team as your coach, mentor, and chief butt-kicker. Together, we will build your dream into something more resembling reality.
“Frankly, I don’t write references very often, not because I don’t want to but typically I’m underwhelmed or in some cases just disappointed by the service.
Don is not one of those individuals that will disappoint you.
Don’s no-nonsense approach to commercial photography may not be in line with the group hug therapy crowd, they’re not making any money either. If you’re looking for someone to help you make it in commercial photography, how to find clients, effectively produce the project, and all-around make you a better photographer Don is that guy.
His agency background and shooting experience provide a unique set of skills to tap into, he’s not going to tell you pie in sky stories like you’ll be shooting for Dior next week, his approach is realistic, attainable, and refreshing. If you think because you can push the button that you’re ready for commercial clients, your about to get an eye-opener. One last thing he’s a really nice guy.”
“I learned about Don through his tabletop product photography class on CreativeLive (highly recommended by the way!). I immediately loved his style, his tremendous knowledge, his approach, which included his strong emphasis on lighting and particularly “subject-centric lighting” (his term), his strong sense for design (yes, he’s a designer as well), and his tremendous knowledge and experience on the business side of photography as both a photographer and a previous owner of a large ad agency.
I was looking for a mentor who can assist me with my launch in commercial photography and found that in Don: Don assisted me in helping me develop a professional product / still life portfolio, while sharpening my lighting as well my editing / retouching skills, and my overall creative vision and aesthetic; Don designed and developed my web page and marketing materials (including logo). Don’s knowledge, and experience in both the technical aspects of commercial photography, but importantly also the marketing/business side have been invaluable to me.”
I love Don’s workshops! They took my photography way past the “next level”! Each class is designed to bring you an awareness of style and standards for commercial photography. But you spend a lot of time learning and doing and then seeing everyone else’s work and hearing the questions. I learned so so much. Highly recommend! I want more!
If you want to grow in your career or start a career as a photographer, nothing is more valuable, than having a mentor and a community to draw inspiration, feedback and challenge you to do better, grow bigger and pursue your photo dreams. I love being assigned random subjects for photos, that I would never normally pursue on my own. Seeing what my fellow mentees come up with, in our weekly video chats, is so much fun. Not only do I get to learn from my work being critiqued, but I get to learn from the critiques of others. We are 15 weeks in and the experience has been invaluable!
Thanks Don!