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Retainers Revisited: Create a Base Clientele

Retainers Rock, Dudes and DudettesWhy Retainers Might Be the Smartest Play in Your Photography Business Let’s be real: one-off gigs are exhausting. You pitch, you shoot, you deliver, and then… you start all over again. There’s no rhythm. No predictability. Just a...

Is Your Portfolio Ready for Tomorrow’s Meeting?

Is Your Portfolio Ready for Tomorrow's Meeting?Building a Market-Ready Portfolio A portfolio isn’t a scrapbook. It’s not a memory wall or a “greatest hits” reel. It’s your visual sales tool—the clearest expression of what you do, how you think, and why someone should...

Make The Shift… the Mindset Shift

From Passion to Professional: The Real ShiftFrom Passion to Professional: The Real Shift Most photographers start with a burning passion. The love of light, the joy of creating, the thrill of capturing something beautiful. Passion gets you in the game. But let’s be...

Stop Being the Best Photographer No One Knows About

Stop Being the Best Photographer No One Knows AboutThere was a time — maybe 10, 15 years ago — when having a solid portfolio and being a decent human being got you work. Word-of-mouth. A few referrals. Maybe a feature in PDN if you were lucky. That time is over, gone,...

Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure - Be Terrified of Regret.Failure Sucks Less Than Regret. There’s a quote I heard recently that nailed a truth I’ve been preaching for years:"Stop fearing failure, but be terrified of regret." Many of the photographers I work with—especially those...

CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

DO YOU HAVE A DREAM 50?Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in control. Drumroll please! Enter the Dream 50 List — a...

IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...

BUSINESS: SEO IN THE AGE OF AI

SEO IN THE AGE OF AI: CHANGES ARE COMINGWhy SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full...

PITCHING EDITORIAL CLIENTS

Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...
POLAROID PORTRAITS AROUND 1985

POLAROID PORTRAITS AROUND 1985

Back in the mid ’80s, I was shooting a lot of fashion and beauty work in my Phoenix studio, and occasionally in New York and Chicago. Those were heady times with shoot schedules coming back to back for weeks and months at a time. My work at the time was mostly focused...

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24 FRAMES A DAY

24 FRAMES A DAY

A PROPOSITION: We all struggle these days. Sometimes it is from the confusion so prevalent in the world today. Sometimes it is simply a personal issue that is weighing on our shoulders. Often it is because of the nature of our business. One fraught with challenges...

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2021 ANNUAL MOTORCYCLE ADVENTURE

2021 ANNUAL MOTORCYCLE ADVENTURE

WELL, IT'S THAT TIME OF YEAR   Every year since I got the motorcycle I have taken a long(ish) trip through the mountains and deserts of the west. I plan on doing that again. And I hope for a long couple of years hence. This year I plan on making my way back to...

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STOP BEING IN LOVE WITH YOUR EXPECTATIONS

STOP BEING IN LOVE WITH YOUR EXPECTATIONS

Stop being in love with your expectations. Going out to make a photo? Stop thinking about what it will look like. It will not look like that. Stop thinking about how you will shoot it. You won't shoot it like that. Stop thinking about what everyone will say about the...

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Don Giannatti, Mentor

I’m Don Giannatti-mentor, creative consultant, and passionate supporter of photographers and creatives at every stage. Whether you’re looking to refine your craft, build a standout portfolio, or grow your creative business, I’m here to help you achieve your goals. Reach out with your questions or ideas-I look forward to connecting and helping you take the next step in your creative journey!

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