MENTOR'S CORNER

BUSINESS: SEO IN THE AGE OF AI

Why SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full of stunning images, clean design, and...

PITCHING EDITORIAL CLIENTS

Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...

THESE SIX MINDSETS CAN DESTROY YOUR BUSINESS IN 5, 4, 3…

The 6 Worst Mindsets a Creative Photographer Can Have Regarding Their Art and Business Creativity and business might seem worlds apart for many photographers. After all, the pure artistic expression of photography is often thought to be free from the constraints of...

USP VS POV: WHICH IS BETTER?

How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in Branding Let's take a whirlwind tour through the buzzing world of...

DISCOVERING YOUR PHOTOGRAPHIC STYLE BY LOOKING BACK

Discovering Your Photographic Style by Looking Back at Your Favorite Work Everyone, from budding photographers to professionals, seeks a distinctive style that sets their work apart. But how do you discover that unique touch? One powerful method is to look back at...

The Business Case for Expanding Creative Skills

The Business Case for Expanding Creative Skills We have a small reprieve from the infernal heat in Arizona as Hurricane Hillary makes landfall just southwest of us. We are dry, but under the deep overcast, the temps are milder than usual. Imagine being happy that it...

5 THOUGHTS ON CREATIVITY

Unveiling the Mysteries of Creativity: A Field Guide Hey, you wonderful, marvelous creatives and visionary photographers! Let's get into the delightful world of creativity. It’s a complex, fascinating process that involves our whole brain. So, let’s uncover some...

YES, PHOTOGRAPHERS, IT WILL ALL BE ON THE TEST

At some point, the test reveals itself. Of that, you can be damned sure. It is quite obvious to me today, that being a photographer has different meanings to many people. Being a photographer to some folks means the quickest, fastest, easiest, form-fitted, methodized,...

A THIRTY DAY PORTFOLIO SLAM: PLAN AND BUILD A PORTFOLIO

30 Day Portfolio SlamTABLETOP AND FOOD PORTFOLIO The goal of this workshop is to build a portfolio and develop a frame for doing it again or at scale. The process and system are definable, and they can be used again and again to develop a portfolio, book, project, or...

Introducing Collections III: Fall 2022

Introducing The Collective III: Fall 2022We are a group of photographers who have binding love of the photographic medium, and a desire to share our work with all who love the magic of photography. All of the photographers in this book are members of Project 52 Pro...
Introducing Collections III: Fall 2022

Introducing Collections III: Fall 2022

Introducing The Collective III: Fall 2022We are a group of photographers who have binding love of the photographic medium, and a desire to share our work with all who love the magic of photography. All of the photographers in this book are members of Project 52 Pro...

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POLAROID PORTRAITS AROUND 1985

POLAROID PORTRAITS AROUND 1985

Back in the mid ’80s, I was shooting a lot of fashion and beauty work in my Phoenix studio, and occasionally in New York and Chicago. Those were heady times with shoot schedules coming back to back for weeks and months at a time. My work at the time was mostly focused...

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24 FRAMES A DAY

24 FRAMES A DAY

A PROPOSITION: We all struggle these days. Sometimes it is from the confusion so prevalent in the world today. Sometimes it is simply a personal issue that is weighing on our shoulders. Often it is because of the nature of our business. One fraught with challenges...

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2021 ANNUAL MOTORCYCLE ADVENTURE

2021 ANNUAL MOTORCYCLE ADVENTURE

WELL, IT'S THAT TIME OF YEAR   Every year since I got the motorcycle I have taken a long(ish) trip through the mountains and deserts of the west. I plan on doing that again. And I hope for a long couple of years hence. This year I plan on making my way back to...

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STOP BEING IN LOVE WITH YOUR EXPECTATIONS

STOP BEING IN LOVE WITH YOUR EXPECTATIONS

Stop being in love with your expectations. Going out to make a photo? Stop thinking about what it will look like. It will not look like that. Stop thinking about how you will shoot it. You won't shoot it like that. Stop thinking about what everyone will say about the...

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Don Giannatti, Mentor

I’m Don Giannatti-mentor, creative consultant, and passionate supporter of photographers and creatives at every stage. Whether you’re looking to refine your craft, build a standout portfolio, or grow your creative business, I’m here to help you achieve your goals. Reach out with your questions or ideas-I look forward to connecting and helping you take the next step in your creative journey!

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Office

SanTan Valley, Arizona

Phone Number

(602) 814 1468

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