A MENTOR’S JOURNAL

THE MORE YOU KNOW, THE MORE SUCCESSFUL YOU CAN BE.

BUSINESS: SEO IN THE AGE OF AI

BUSINESS: SEO IN THE AGE OF AI

Why SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full of stunning images, clean design, and...

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PITCHING EDITORIAL CLIENTS

PITCHING EDITORIAL CLIENTS

Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...

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THESE SIX MINDSETS CAN DESTROY YOUR BUSINESS IN 5, 4, 3…

THESE SIX MINDSETS CAN DESTROY YOUR BUSINESS IN 5, 4, 3…

The 6 Worst Mindsets a Creative Photographer Can Have Regarding Their Art and Business Creativity and business might seem worlds apart for many photographers. After all, the pure artistic expression of photography is often thought to be free from the constraints of...

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USP VS POV: WHICH IS BETTER?

USP VS POV: WHICH IS BETTER?

How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in Branding Let's take a whirlwind tour through the buzzing world of...

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DISCOVERING YOUR PHOTOGRAPHIC STYLE BY LOOKING BACK

DISCOVERING YOUR PHOTOGRAPHIC STYLE BY LOOKING BACK

Discovering Your Photographic Style by Looking Back at Your Favorite Work Everyone, from budding photographers to professionals, seeks a distinctive style that sets their work apart. But how do you discover that unique touch? One powerful method is to look back at...

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The Business Case for Expanding Creative Skills

The Business Case for Expanding Creative Skills

The Business Case for Expanding Creative Skills We have a small reprieve from the infernal heat in Arizona as Hurricane Hillary makes landfall just southwest of us. We are dry, but under the deep overcast, the temps are milder than usual. Imagine being happy that it...

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5 THOUGHTS ON CREATIVITY

5 THOUGHTS ON CREATIVITY

Unveiling the Mysteries of Creativity: A Field Guide Hey, you wonderful, marvelous creatives and visionary photographers! Let's get into the delightful world of creativity. It’s a complex, fascinating process that involves our whole brain. So, let’s uncover some...

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15 PHOTO ASSIGNMENTS GUARANTEED TO BRING YOU PEACE

15 PHOTO ASSIGNMENTS GUARANTEED TO BRING YOU PEACE

Whether with a camera phone or a big DSLR, these short assignments can bring you some well-earned peace.   Just a snap for the shadows and light. You know how sometimes we get a little funky about not taking a photograph for way too long? Of course, that time can...

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