by Don Giannatti | May 8, 2025 | Business
The Mentor's Corner Business and Marketing for Pros DO YOU HAVE A DREAM 50? Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in...
by Don Giannatti | May 6, 2025 | Business
The Mentor's Corner Business and Marketing for Pros IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT SEO is no longer enough.AI search has changed that game forever. We’re entering a new stage of AI-driven search, and having a well-crafted landing...
by Don Giannatti | May 3, 2025 | Business
The Mentor's Corner Business and Marketing for Pros SEO IN THE AGE OF AI: CHANGES ARE COMING Why SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot...
by Don Giannatti | Oct 22, 2024 | Business
Pitching Editorial Clients Ideas and strategies for today’s photographers. Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their...
by Don Giannatti | Aug 29, 2023 | Brain Food, Business, Identity, Marketing, Personal, Quotes
USP OR POV: HOW TO FIND BOTH AND BE HAPPY EMBRACE THE POWER OF AND ; The 6 Worst Mindsets a Creative Photographer Can Have Regarding Their Art and Business Creativity and business might seem worlds apart for many photographers. After all, the pure artistic expression...
by Don Giannatti | Aug 28, 2023 | Business, Identity, Marketing
USP OR POV: HOW TO FIND BOTH AND BE HAPPY EMBRACE THE POWER OF AND ; How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in...
