Summer is here.
I went for my morning walk and was dripping by the time I returned to the house. First time this year.
Oh well, I guess we got off easy in the spring. The days were hot, but the mornings have remained fairly mild.
Yesterday and today the light has been filtered quite warm. Wildfires raging east of town in a beautifully wild part of the state have rendered the usually blue skies into something more- well – brownish.
Damn.
I listen to podcasts and audiobooks when I walk by myself. And I try to take a photo every day on my journey.
Are “Brands” the Next Big Trend in Photography?
They are indeed, according to Paul Melchor. The influence of social media and brand identification are quite a powerful force. And where once editorial ruled the sensibilities of the advertisers, it is now "brand" photography that is engaging the ad world. Images...
The Marketing Roller Coaster… Get Off of It
Many of us struggle with the roller coaster of marketing then getting busy - when you are busy you don't market, so then you get not busy and start marketing - cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE those commitments...
Gatorade’s Campaign for Exclusionary Positioning
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren't someone who works up a sweat, their product is NOT for you. There are a hell of a lot...
Visuals Can Be Currency
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. "So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for an...
Big Images on Websites: The Truth
From the article on Crazy Egg: "It is easy to see why this is becoming a regular practice among websites, it gives your site a very sexy look. A good looking website is one of the first aspects of your site that your visitor responds to, both consciously and...
Are You “Wandering”?
It's all good. Sometimes what others see as wandering is really us looking at all the different paths.