PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET
BEING BOTH AN ART DIRECTOR AND A PHOTOGRAPHER, KINDRED DELIVERS CREATIVE SOLUTIONSGreg Kindred was the art director / photo editor for a large group of pet related magazines – both consumer and trade. When the company decided to close its doors, Greg realized it was time to do something else.
Fast.
The skills he had built up as a photographer are considerable, and to be able to offer art direction and design is a complete bonus.
Situated in Kansas City, he faces some great photographic competition. We did our research and now have a good plan to get Greg into the design shops, clients, and eventually ad agencies of this formidably talented city.
With interests in product and table top work, we focused on creating images that would speak to that sector while also preparing him for a gradual entry into the big agencies in KC. The portfolio is accessible, easy, and creates a comfortable feeling for art directors looking to take a chance on a new photographer.
A redo of the portfolio, as well as a comprehensive shooting plan gave us the fresh images we needed. This was a structured portfolio build and it took nearly two months of solid shooting.
Armed with a mailer, leave behind, and structured email using Hubspot, Greg is aggressively marketing his work in a very deliberate manner.
See his website here: Greg Kindred Photography, Kansas City, USA
POSTCARDS FOR LEAVE-BEHINDS AND DIRECT MAIL
PRINTED PORTFOLIO
Greg’s first printed portfolio is a classic Case Envy Frosted White with his logo etched out in a very subtle way. The prints are made on double sided Hannemuhel paper, scored and punched. The book fits into a carrying case for transport. He printed two copies of the portfolio so pages will be easy to replace should they become damaged. We expect this portfolio to get him to mid-summer when we will print a new one with all new photos.
A Fresh Face for J Morgan Images
We made a few simple tweaks to J Morgan Images, a consumer photography website by photographer Jessica Edler. You can see what we did and keep these few ideas in mind. Get your clients and visitors STRAIGHT to the imagery. Do not use 'cover pages' or 'entry pages' as...
A very powerful EMail Campaign by Photographer John McAllister
John McAllister is a photographer in High Wycombe, UK. I worked with him on this email campaign for restaurants. John designed it himself and I collaborated on the copy. In this campaign we focus on the benefits to the customer, not the assets of the photographer. It...
Initial Collateral Design for Professional Speaker
My partner Robin and I have just completed a gig for Health Care Specialist Kelli Shepard. Robin is a Branding Expert (www.robinbramman.com) and she put together a brilliant brand strategy for Kelli. I am doing the photography and graphic design. Web design may be...
On the Power of Imagery
Fashion Photographer Nick Knight on the power of the photograph, and its global reach; "Having a phone and an Instagram account means that I can create images on my own. When I first started using it a couple of years ago, it reminded me of the 70s, when I first...
Six Reasons Why You Should Hire a PROFESSIONAL Photographer
Most people will go through life without ever having to hire a professional photographer. Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school, most folks just never have a need for a commercial photographer....
15 Free “Urban Color” Images for Bloggers/Designers
Free for personal or commercial use, these urban color closeups can be used for backgrounds, textures or simply bits of color. See the whole group of them here. You can also download the entire set as a zip file in the page. Enjoy.