MENTOR'S CORNER

Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure - Be Terrified of Regret.Failure Sucks Less Than Regret. There’s a quote I heard recently that nailed a truth I’ve been preaching for years:"Stop fearing failure, but be terrified of regret." Many of the photographers I work with—especially those...

CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

DO YOU HAVE A DREAM 50?Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in control. Drumroll please! Enter the Dream 50 List — a...

IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...

BUSINESS: SEO IN THE AGE OF AI

SEO IN THE AGE OF AI: CHANGES ARE COMINGWhy SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full...

PITCHING EDITORIAL CLIENTS

Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...

THESE SIX MINDSETS CAN DESTROY YOUR BUSINESS IN 5, 4, 3…

The 6 Worst Mindsets a Creative Photographer Can Have Regarding Their Art and Business Creativity and business might seem worlds apart for many photographers. After all, the pure artistic expression of photography is often thought to be free from the constraints of...

USP VS POV: WHICH IS BETTER?

How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in Branding Let's take a whirlwind tour through the buzzing world of...

DISCOVERING YOUR PHOTOGRAPHIC STYLE BY LOOKING BACK

Discovering Your Photographic Style by Looking Back at Your Favorite Work Everyone, from budding photographers to professionals, seeks a distinctive style that sets their work apart. But how do you discover that unique touch? One powerful method is to look back at...

The Business Case for Expanding Creative Skills

The Business Case for Expanding Creative Skills We have a small reprieve from the infernal heat in Arizona as Hurricane Hillary makes landfall just southwest of us. We are dry, but under the deep overcast, the temps are milder than usual. Imagine being happy that it...

5 THOUGHTS ON CREATIVITY

Unveiling the Mysteries of Creativity: A Field Guide Hey, you wonderful, marvelous creatives and visionary photographers! Let's get into the delightful world of creativity. It’s a complex, fascinating process that involves our whole brain. So, let’s uncover some...
Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure - Be Terrified of Regret.Failure Sucks Less Than Regret. There’s a quote I heard recently that nailed a truth I’ve been preaching for years:"Stop fearing failure, but be terrified of regret." Many of the photographers I work with—especially those...

read more
CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

DO YOU HAVE A DREAM 50?Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in control. Drumroll please! Enter the Dream 50 List — a...

read more
IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...

read more
BUSINESS: SEO IN THE AGE OF AI

BUSINESS: SEO IN THE AGE OF AI

SEO IN THE AGE OF AI: CHANGES ARE COMINGWhy SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full...

read more
PITCHING EDITORIAL CLIENTS

PITCHING EDITORIAL CLIENTS

Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...

read more
USP VS POV: WHICH IS BETTER?

USP VS POV: WHICH IS BETTER?

How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in Branding Let's take a whirlwind tour through the buzzing world of...

read more

Don Giannatti, Mentor

I’m Don Giannatti-mentor, creative consultant, and passionate supporter of photographers and creatives at every stage. Whether you’re looking to refine your craft, build a standout portfolio, or grow your creative business, I’m here to help you achieve your goals. Reach out with your questions or ideas-I look forward to connecting and helping you take the next step in your creative journey!

What's On Your Mind?

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Office

SanTan Valley, Arizona

Phone Number

(602) 814 1468

Copyright © 2025 Don Giannatti