The Mentor's Corner
Business and Marketing for ProsIF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT
SEO is no longer enough.
AI search has changed that game forever.
We’re entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential.
Tools like ChatGPT, Perplexity, and Google’s Search Generative Experience rely on clear, structured content to understand who you are and what you offer.
Without a dedicated landing page, your photography services can easily be overlooked, buried beneath sites that do a better job of describing themselves. A landing page gives search engines—and AI tools—something concrete to work with: keywords, context, and clarity.
Photographers often assume their work “speaks for itself,” but algorithms don’t see visuals the way humans do. A landing page filled with concise, relevant copy helps bridge that gap. It tells search engines what you shoot, who you shoot it for, and where you’re located. More importantly, it gives you control over your narrative—allowing you to speak directly to your ideal client while signaling relevance to the platforms that recommend content.
As AI continues to change how people search, a strong landing page becomes your digital avatar.
It’s not enough to rank on Google anymore.
It is becoming more important to be noticed when someone asks, “Who’s the best product photographer near me?” or “Who specializes in commercial tabletop photography?” AI tools look for clear answers, and your landing page is where that clarity begins.
So build your damn landing page(s).
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HOW TO LAYOUT YOUR SINGULAR LANDING PAGE
Here is what you need:
……………………………………………………………………………
Clean. Consistent. Compelling.
Studio Product Photography That Sells.
You need images to sell in the marketplace. But not just ANY images.
You need the right ones—crafted with precision, styled with intention, and delivered ready to perform.
📷 What I Do
I specialize in studio product photography for brands that care about consistency and clarity. My work is minimal, modern, and built to support your sales, whether you’re launching a DTC brand, refreshing an Amazon listing, or building out a pitch deck.
From skincare to consumer tech, I shoot clean, commercial product images that highlight design, texture, and utility. Every image is carefully lit, color-corrected, and ready for both print and digital use.
🎯 Perfect For:
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E-commerce listings (Shopify, Amazon, Etsy)
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Packaging & print collateral
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Social media campaigns
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Pitch decks & investor materials
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Brand launches & product reveals
🧰 Studio Services Include:
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Pre-shoot consultation
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Lighting & styling tailored to your brand
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High-res retouched files in multiple formats
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Consistent product angles & ratios for cohesive presentation
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Rush delivery available
📍 Based in Phoenix, Working Nationwide
Whether you’re a local startup or a national brand, I provide product photography with agency-level quality—without the overhead. Ship your products to my Phoenix studio, and I’ll handle the rest.
💬 What Clients Say
“Don’s work made our entire brand look 10x more premium. He’s fast, professional, and really understands how to make a product shine.”
— Alexa R., Brand Director, Skincare Line
“We saw an immediate boost in conversions after updating our product images. The detail and polish were next-level.”
— Josh M., E-commerce Manager
📞 Let’s Talk
Have a product ready to shoot? Let’s schedule a quick call to talk through your project and make sure you get exactly what you need.
👉 Book a Free 15-Minute Consult
👉 Request a Quote
Or email me directly at hello@yourdomain.com
🔍 Bonus for SEO and AI Search:
Commercial product photographer in Phoenix, Arizona. Specializing in clean, high-end studio photography for skincare, wellness, tech, and consumer goods. Fast turnaround. National service available.
Step-by-Step Plan to Build and Launch a Landing Page
Define the Page’s Purpose: Is this for lead generation, showcasing a specialty (e.g., food or product photography), or local SEO? Choose one clear goal and write for that.
Research Your Audience & Keywords: Use tools like Google Trends, Answer the Public, and Perplexity.ai to find what your target clients are actually searching for (e.g., “commercial product photographer in Phoenix,” “cosmetic product photography for ecommerce,” etc.).
Choose a High-Converting Layout:
- Use a simple structure
- Headline + subhead
- Brief intro paragraph
- Benefits or services
- Portfolio samples or social proof
- Clear call to action (CTA)
Write Clear, Client-Focused Copy: Focus on outcomes. Instead of just saying “I shoot skincare,” say: “I create clean, premium images that help wellness brands build trust and drive sales.”
Include SEO Essentials
- One H1 headline with your core service and location
- Meta title and description with relevant keywords
- Alt text and file names for any images
- Clear, crawlable text (avoid putting all content in images)
Add a Strong Call to Action (CTA): Examples:
- “Book a Free Consult”
- “Request a Quote”
- “See Full Portfolio”
- Keep it simple, visible, and repeated a few times.
Use Real Testimonials or Micro-Case Studies: A couple of short quotes from happy clients add credibility and increase conversions.
Optimize for Mobile and Speed
Google and AI tools favor fast, mobile-friendly sites. Use tools like PageSpeed Insights to test your page.
Launch It on Your Main Domain (Not Just a Subpage): Example: yourname.com/product-photography instead of a separate “microsite.” This helps with domain authority and SEO.
Submit the Page to Search Engines: Use Google Search Console to submit your new URL. Add it to your sitemap, and link to it from your homepage and blog posts.
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