by Don Giannatti | Sep 18, 2014 | Business, Marketing
Many of us struggle with the roller coaster of marketing then getting busy – when you are busy you don’t market, so then you get not busy and start marketing – cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE...
by Don Giannatti | Aug 27, 2014 | Business, Identity, Marketing
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren’t someone who works up a sweat, their product is NOT for you. There are a hell of a...
by Don Giannatti | Aug 24, 2014 | Business, Marketing
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. “So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for...
by Don Giannatti | Aug 20, 2014 | Business, Marketing, Web Design
From the article on Crazy Egg: “It is easy to see why this is becoming a regular practice among websites, it gives your site a very sexy look. A good looking website is one of the first aspects of your site that your visitor responds to, both consciously...
by Don Giannatti | Apr 7, 2014 | Brain Food, Marketing
What is Native Advertising you ask? Let’s explain it this way… an ad that takes the form of something native to the site it is being shown on. An example: A regular ad would be something like a banner for an accounting firm placed on a community page. It...
by Don Giannatti | Feb 27, 2014 | Brain Food, Marketing
Horse Show Photographers Are Facing A Crisis From Chronicles of the Horse… Wow… you can just feel the pain and hurt in the words. “I don’t think photo thieves realize how much of our life is consumed by the photos that they are so quick to take...
