by Don Giannatti | Apr 29, 2020 | Business, Marketing
CREATIVE APPROACHES TO WORKING THROUGH THE QUARANTINE ; As most of the country is seeing the numbers falling back into a more manageable condition, we are seeing evidence of the impending reopening of the economy. Most states are looking at doing it in stages, and...
by Don Giannatti | Feb 22, 2020 | Business, Identity, Photography
PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET BEING BOTH AN ART DIRECTOR AND A PHOTOGRAPHER, KINDRED DELIVERS CREATIVE SOLUTIONS ; Greg Kindred was the art director / photo editor for a large group of pet related magazines – both consumer and trade. When...
by Don Giannatti | Feb 11, 2020 | Business
BUILDING A MARKETING CAMPAIGN ; Last week we discussed what a marketing campaign was, and how to get in front of clients that may need your services. And any company that makes something, sells a product or service needs photographs. Yeah, they can find bad stock...
by Don Giannatti | Feb 10, 2020 | Business
THE ANATOMY OF A MARKETING "CAMPAIGN" ; Exactly what IS a marketing campaign? We hear this from photographers all the time: “You must market your work.” And we know that is true. “Send out a postcard.””Use email...
by Don Giannatti | Jan 27, 2020 | Business
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS LOTS OF CHANGES COMING... BE READY ; THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS As a consultant and educator for commercial photographers, I constantly have my fingers on the pulse of what is going...
by Don Giannatti | Nov 19, 2019 | Brain Food, Business
HOW TO FIND YOUR VISUAL VOICE AS A PHOTOGRAPHER YOU FIND IT LOOKING BACK, NOT LOOKING FORWARD ; I get the question a lot. “How do I create my unique style?” This is one of the hardest things to answer because it has to take so many disparate parts of your...
