by Don Giannatti | Feb 11, 2020 | Business
BUILDING A MARKETING CAMPAIGN ; Last week we discussed what a marketing campaign was, and how to get in front of clients that may need your services. And any company that makes something, sells a product or service needs photographs. Yeah, they can find bad stock...
by Don Giannatti | Feb 10, 2020 | Business
THE ANATOMY OF A MARKETING "CAMPAIGN" ; Exactly what IS a marketing campaign? We hear this from photographers all the time: “You must market your work.” And we know that is true. “Send out a postcard.””Use email...
by Don Giannatti | Jan 27, 2020 | Business
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS LOTS OF CHANGES COMING... BE READY ; THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS As a consultant and educator for commercial photographers, I constantly have my fingers on the pulse of what is going...
by Don Giannatti | Nov 19, 2019 | Brain Food, Business
HOW TO FIND YOUR VISUAL VOICE AS A PHOTOGRAPHER YOU FIND IT LOOKING BACK, NOT LOOKING FORWARD ; I get the question a lot. “How do I create my unique style?” This is one of the hardest things to answer because it has to take so many disparate parts of your...
by Don Giannatti | Nov 11, 2019 | Brain Food, Business, Photography
PREPARING FOR CHANGES IN COMMERCIAL PHOTOGRAPHY CHANGE IS CONSTANT - FINDING ADDITIONAL CHANNELS FOR YOUR WORK IS IMPERATIVE ; Preparing for Changes in Commerical Photography We have been experiencing the fastest rates of change in this industry that we have ever...
by Don Giannatti | Nov 10, 2019 | Brain Food, Business, Photography
SEEK OPPORTUNITY, THE REWARDS WILL FOLLOW SOMETIMES MAKING ART FOR THE FUN OF IT IS IMPORTANT SEEK OPPORTUNITY, THE REWARDS WILL FOLLOW I see it all the time. Discussion after discussion on how hard it is to find work, and how hard it is to get paid, and how hard it...
