by Don Giannatti | Nov 14, 2014 | Business, Marketing, Photography
John McAllister is a photographer in High Wycombe, UK. I worked with him on this email campaign for restaurants. John designed it himself and I collaborated on the copy. In this campaign we focus on the benefits to the customer, not the assets of the photographer. It...
by Don Giannatti | Oct 17, 2014 | Business, Identity, Photography
My partner Robin and I have just completed a gig for Health Care Specialist Kelli Shepard. Robin is a Branding Expert (www.robinbramman.com) and she put together a brilliant brand strategy for Kelli. I am doing the photography and graphic design. Web design may be...
by Don Giannatti | Sep 26, 2014 | Business, Marketing, Photography, Web Design
Free for personal or commercial use, these urban color closeups can be used for backgrounds, textures or simply bits of color. See the whole group of them here. You can also download the entire set as a zip file in the page. Enjoy.
by Don Giannatti | Sep 23, 2014 | Business, Marketing, Photography
They are indeed, according to Paul Melchor. The influence of social media and brand identification are quite a powerful force. And where once editorial ruled the sensibilities of the advertisers, it is now “brand” photography that is engaging the ad world....
by Don Giannatti | Sep 18, 2014 | Business, Marketing
Many of us struggle with the roller coaster of marketing then getting busy – when you are busy you don’t market, so then you get not busy and start marketing – cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE...
by Don Giannatti | Aug 27, 2014 | Business, Identity, Marketing
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren’t someone who works up a sweat, their product is NOT for you. There are a hell of a...
