by Don Giannatti | Sep 23, 2014 | Business, Marketing, Photography
They are indeed, according to Paul Melchor. The influence of social media and brand identification are quite a powerful force. And where once editorial ruled the sensibilities of the advertisers, it is now “brand” photography that is engaging the ad world....
by Don Giannatti | Sep 18, 2014 | Business, Marketing
Many of us struggle with the roller coaster of marketing then getting busy – when you are busy you don’t market, so then you get not busy and start marketing – cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE...
by Don Giannatti | Aug 27, 2014 | Business, Identity, Marketing
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren’t someone who works up a sweat, their product is NOT for you. There are a hell of a...
by Don Giannatti | Aug 24, 2014 | Business, Marketing
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. “So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for...
by Don Giannatti | Aug 20, 2014 | Business, Marketing, Web Design
From the article on Crazy Egg: “It is easy to see why this is becoming a regular practice among websites, it gives your site a very sexy look. A good looking website is one of the first aspects of your site that your visitor responds to, both consciously...
by Don Giannatti | Feb 19, 2014 | Business
This infographic is by Backlinko.
