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Retainers Revisited: Create a Base Clientele
Retainers Rock, Dudes and DudettesWhy Retainers Might Be the Smartest Play in Your Photography Business Let’s be real: one-off gigs are exhausting. You pitch, you shoot, you deliver, and then… you start all over again. There’s no rhythm. No predictability. Just a...
Is Your Portfolio Ready for Tomorrow’s Meeting?
Is Your Portfolio Ready for Tomorrow's Meeting?Building a Market-Ready Portfolio A portfolio isn’t a scrapbook. It’s not a memory wall or a “greatest hits” reel. It’s your visual sales tool—the clearest expression of what you do, how you think, and why someone should...
Make The Shift… the Mindset Shift
From Passion to Professional: The Real ShiftFrom Passion to Professional: The Real Shift Most photographers start with a burning passion. The love of light, the joy of creating, the thrill of capturing something beautiful. Passion gets you in the game. But let’s be...
Stop Being the Best Photographer No One Knows About
Stop Being the Best Photographer No One Knows AboutThere was a time — maybe 10, 15 years ago — when having a solid portfolio and being a decent human being got you work. Word-of-mouth. A few referrals. Maybe a feature in PDN if you were lucky. That time is over, gone,...
Stop Fearing Failure: Be Terrified of Regret.
Stop Fearing Failure - Be Terrified of Regret.Failure Sucks Less Than Regret. There’s a quote I heard recently that nailed a truth I’ve been preaching for years:"Stop fearing failure, but be terrified of regret." Many of the photographers I work with—especially those...
CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT
DO YOU HAVE A DREAM 50?Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in control. Drumroll please! Enter the Dream 50 List — a...
IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT
IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...
BUSINESS: SEO IN THE AGE OF AI
SEO IN THE AGE OF AI: CHANGES ARE COMINGWhy SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full...