WHAT MAKES THIS PHOTO GREAT: EPISODE TWO
MEET PHOTOGRAPHER ART KANE
PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET
Greg Kindred was the art director / photo editor for a large group of pet related magazines - both consumer and trade. When the company decided to close its doors, Greg realized it was time to do something else. Fast. The skills he had built up as a photographer are...
BUILDING A MARKETING CAMPAIGN
Last week we discussed what a marketing campaign was, and how to get in front of clients that may need your services. And any company that makes something, sells a product or service needs photographs. Yeah, they can find bad stock photography and even great stock...
THE ANATOMY OF A MARKETING “CAMPAIGN”
Exactly what IS a marketing campaign? We hear this from photographers all the time: "You must market your work." And we know that is true. "Send out a postcard.""Use email lists.""Magazines are hot right now." Yeah, all of that is true, but without context and...
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS As a consultant and educator for commercial photographers, I constantly have my fingers on the pulse of what is going on in the world of professional photography. I should point out that I am not interested nor...
HOW TO FIND YOUR VISUAL VOICE AS A PHOTOGRAPHER
I get the question a lot. "How do I create my unique style?" This is one of the hardest things to answer because it has to take so many disparate parts of your photography into account. And in the end, you cannot create your style, you can only find it. Creating a...
PREPARING FOR CHANGES IN COMMERCIAL PHOTOGRAPHY
Preparing for Changes in Commerical Photography We have been experiencing the fastest rates of change in this industry that we have ever seen. It took nearly 9 years for Nikon to bring out the F4 after the F3 while today new bodies are almost an annual occurrence. We...