SPEAKING WITH THE ASMP MEMBERS, MAY 20, 2020
Keeping Focus and Moving Toward a Post-COVID19 World with Don Giannatti
I am honored to be speaking to the membership of ASMP about my ideas on moving forward away from this “lockdown”. My focus is on what has remained and what has changed and utilizing our vision to help make the transition to what is new.
WEDNESDAY, MAY 20, 2020, 3 PM EASTERN, NOON PACIFIC
HERE IS THE RECORDING:
From the ASMP bulletin:
Recent Journal Posts
Are “Brands” the Next Big Trend in Photography?
They are indeed, according to Paul Melchor. The influence of social media and brand identification are quite a powerful force. And where once editorial ruled the sensibilities of the advertisers, it is now "brand" photography that is engaging the ad world. Images...
The Marketing Roller Coaster… Get Off of It
Many of us struggle with the roller coaster of marketing then getting busy - when you are busy you don't market, so then you get not busy and start marketing - cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE those commitments...
Gatorade’s Campaign for Exclusionary Positioning
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren't someone who works up a sweat, their product is NOT for you. There are a hell of a lot...