HOW PERSEVERANCE WORKS AND ITS REWARDS

LAST ONE STANDING AND ALL THAT...

How Perseverance Works.

Going into the photography business means you have to do some ‘selling’. And no, you don’t have to be a ‘salesperson’ but you do have to market and make people aware that you exist.

First contact.

This is where half of the photographers stop.

“I showed them my stuff, they didn’t hire me, scratch them off my list.”

At contact two another 15% drop off.

Only 21% continue after contact three.

Contact four… 11% left vying for that client.

By the time you get to contact five, there are very few of you competing and the contact is just now figuring out who the hell you are.

If you make it to contact eight, you may be the only person out of a hundred to do so. Imagine that 99 out of a hundred never made it contact number eight. Wow.

From contact nine on, you are at a 90% chance for the opportunity for a gig.

And while that is not a sure thing, it is a very good place to be.

And these are averages, so it can happen much faster and it can happen at the 14th contact.

It is why I push the “Three Contacts Per Day” slogan, mantra, friggin’ law!!!

If you are in it to win it, you are in it for the long haul.

Imagine writing for 28 years before making money at it.

Steven Pressfield.

Imagine contacting 1000 chicken restaurants to sell your fried chicken recipe.

Colonel Sanders.

Perseverance in the face of sure ruin is stupid, but quitting at the third no is also equally – well – stupid.

And in most cases it is an unforced error.