Unlock Your Full Potential
I Will Help You Put together a powerful portfolio and marketing system – Guaranteed
No more excuses, no more resistance. I am offering you a guaranteed success route with me at your side ever inch of the way. I make your success the most important priority in my business. I promise and I back that promise up. Every day.
Hi, I’m Don Giannatti
I started in business back when darkrooms and view cameras were all the rage. My business morphed into a full creative solutions studio and eventually into Ocean Integrated Media Group, one of the top three advertising agencies in Arizona.
I have 12 years in the photography coaching business, and have helped launch over two hundred working photographers while teaching at Project 52 Pro System for over 12 years. I have been featured on Udemy, creativeLIve, Medium, YouTube, Rangefinder magazine and was chosen one of the top workshop teachers in the world by Photo District News.
I make things happen.
And I am ready to make them happen for you.
Today.
Far too many photographers get stuck at the $25K – $30K level and it will eventually, actually quickly break them. That is not enough money to even live, and certainly not enough to grow your business. My goal is to get you to double and triple that income with a steady, manageable growth strategy that is based on a terrific portfolio, a well managed marketing campaign, client acquisition, and fee structures that will create a steadily growing monthly income.
It is time for a sustainable approach to professional photography!
My name is Don, and I walked your path before – a photographer with ambition and talent, but lacking the necessary guidance to make my dreams come true.
One day, a designer and mentor took me in to his inner sanctum and showed me not just the importance of capturing a perfect shot, but the art of turning my passion into a successful career.
That started me on the path toward becoming a celebrated photographer and an award-winning art director.
The business of photography isn’t light, shadow or the rule of thirds.
It’s understanding the business side of things.
It’s knowing how to market your unique vision, how to target the right audience, and how to turn your creative passion into a profitable – and sustainable – business.
And now I take up the mantle of mentor, my decade-long experience in coaching over 200 aspiring photographers, my credentials.
I have worn many hats in my career – a successful photographer, a creative director, and an owner of an ad agency.
I have won dozens of awards for my work and have been recognized by PDN as one of the best photography workshop leaders in the world.
Through my mentoring program, I witness many students transform from struggling photographers to thriving professionals.
Currently, I am coaching a small group of photographers who are on their path to building successful careers. Seeing them grow and succeed solidifies my belief in my coaching abilities and the effectiveness of my methods.
I’ve authored seven books on photography and the business of photography, and I have shared my insights and methods with countless readers.
But with my coaching program, I offer a more hands-on, personalized approach. I will guide you, step-by-step, on your journey to becoming a successful professional photographer.
And the best part?
I guarantee a successful coaching engagement.
Let’s get it going and work together.
Have you ever looked at your bank balance and felt a sinking sensation in your stomach as you realize that your earnings as a commercial photographer are hardly keeping up with your family and financial obligations?
As a photographer, I know the passion that we have to make photographs. But the frustration of struggling financially, not being able to invest in your business, and the difficulty of finding clients is sometimes too much.
It’s enough to make you consider selling gear and getting a job flipping burgers. Not that there is anything wrong with flipping burgers, but if you are a photographer, that is not what you should be doing.
Well, you’re not alone. Thousands of photographers like you, making less than $30K a year, grapple with the same challenge every day. They are immensely talented, their discerning eyes capable of doing so much more. But like you, they are held back by a lack of business savvy, a marketing strategy, and a partner that will push them when they need it. They long for a viable strategy to grow their business while continuing their artistic journey, and maintaining a family life
James, a photographer in Florida, has been where you are. Not too long ago, James was on the brink.
Business was slow, and he was barely managing to scrape by.
He considered shutting down his photography studio more than once. What kept him going was his belief that things could change if he could just figure out what he was doing wrong.
Fast forward to today, and James’s photography studio is thriving. He has a strong list of clients, his bank balance is healthier, and most importantly, he’s still pursuing his passion, creating images every day.
So, what changed?
The answer lies in a blend of robust business and artistic growth strategies.
And that transformed James’s business from a struggling venture to a profitable enterprise.
It didn’t happen overnight, and he didn’t do it alone.
James, like hundreds of other photographers, found the guidance he needed to turn his business around.
Are you intrigued? Excited? Ready to hear how you too can experience the transformation that James did?
Well, keep on reading.
This is not just marketing speak.
It’s a commitment that has been tested and proven, time and again, over a span of 12 years with hundreds of photographers just like you.
Imagine this:
You’re a talented commercial photographer, your creativity knows no bounds, your passion for capturing the unseen is unparalleled, but you’re stuck in a rut. Your income hasn’t crossed the $30k mark, you’re working every waking hour but your business isn’t evolving, and your financial liabilities are like a shadow that just doesn’t let you focus on your craft.
You’re not alone.
The story of many commercial photographers revolves around this vicious circle. The passion to frame the world is constantly wrestling with practical obstacles: financial commitments, familial responsibilities, lack of time to invest in the business, and the uphill task of building a robust client base.
You may have found yourself asking these questions more than once: How do I make a sustainable income from my craft? How do I grow my business without compromising on my artistic growth? How do I build a strong client base while managing my personal commitments? How do I invest in my business and also save money? It seems like a herculean task, doesn’t it?
But what if I told you there’s a way to untangle this web? A way to strike a balance between your passion and your commitments, a way to grow both your craft and your business, a way to break free from this cycle and soar to new heights?
I’ve dedicated more than a decade of my life to helping photographers like you build a sustainable business while nurturing their artistic growth.
More than two hundred photographers have launched full and part-time careers under my tutelage, having learned the art of balancing their personal goals, their passion, and their business commitments. My work has been recognized by some of the most prominent names in the industry, including Udemy, creativeLive, Medium, YouTube, Rangefinder magazine, and I’m humbled to have been chosen as one of the world’s top workshop teachers by Photo District News.
Through my coaching program at Project52ProSystem.com, I’ve helped countless photographers step out of their comfort zones and step into success. I’ve held their hand as they went from being stuck in the rut, to navigating the path of growth, sustainability, and financial stability.
And today, I am here to extend my hand to you. Are you ready to move forward, to transform your passion into a thriving, sustainable business?
Are you ready to conquer your fears and take the leap towards success?
Stay with me to find out how.
My Services
Portfolio Building
Creating a powerful portfolio is one of the most important activities a photographer can work on. We will build a killer portfolio that will turn the heads of clients everywhere.
Yes, we love making photographs. But in the end, it is a business. As a business we have to use the strategies of marketing and PR in order to attract clients to keep our doors open.
A marketing strategy is one of the most important tools photographers can use. From design to implementation, we will be up and running the first month.
At the end of the day, we must get clients on board. From bidding to billing, we will put in systems to not only help you get customers, but how to keep them as clients.
What We Do:
Three private calls per month. ($3000 value)
I am always available for emergency or time-sensitive discussions.
Monthly Portfolio Review for one year ($1200 value)
We work hard to get your portfolio up to the level it needs to be in order to attract clients. We find what is the best genre and approach for you and utilizing my “30 Day Portfolio Smash” program, we get your book ready fast
Brand Identity: ($2000 value)
All branding, including web design, to create your professional presentation.
Email Design and Strategy: ($1000 value)
Building a good email list is one of the most important tools you can have.
Group Program. ($1250 value)
Automatically registered for the Live Group Cohort meetings. These meetings happen 2-3 times per week and are open for all cohort members.
Find Photo Clients Now ($995 value)
One of my flagship courses, Find Photo Clients Now is a roadmap for targeting the clients that are all around you now. We’ll show you how to spot them.
Project 52Pro Legacy Assignments (priceless)
Need a little kick in the pants, well here are about a hundred of them. Assignments, reviews, and samples of work are all laid bare for you to view. Anytime you want.
Weekly Assignments through the Cohort. $995 value)
These are optional assignments designed to keep you and your portfolio ready for the next challenge.
Business Book, Dare to Succeed
A hard copy of my business book: “Dare to Succeed”. We will cover it thoroughly during the mentorship. This book is currently only available to cohort and P52 members.
That’s a value worth over $10,550.
And I am not inflating these numbers. These are actual prices that I charge for one-off engagements. Every one of them has sold for that price before. I am not blowing smoke here.
Welcome to the ultimate solution.
One that has been meticulously crafted with you, a hard-working photographer, in mind.
A system to building a robust and sustainable business, while continually honing your artistic skills.
This is not a course, product, or service.
It’s a total and complete system that guarantees results, providing you with transformational growth.
Imagine a system designed to support you in building a thriving client base, enabling you to generate a substantial income and keeps you focused on creating as much photographic art as you want.
One that goes beyond basics, helping you achieve consistent artistic growth that will set you apart in the highly competitive field of commercial photography.
It’s not a theory or untried concept.
It’s the fruit of 30-plus years in the creative industries and twelve years of experience in the photography coaching business
The successful launch of over two hundred working photographers is a testament to its effectiveness.
The solution I am referring to is the specialized one-on-one coaching service I provide, tailored exclusively for commercial photographers.
I go way beyond common business strategies and delve deep into the unique challenges that commercial photographers face.
My system provides practical and actionable plans to help you increase your annual income with a strong client list.
There are other programs out there that promise the moon.
What sets my coaching service apart from others is I guarantee results.
Not a collection of abstract theories or one-size-fits-all advice.
This is practical, hands-on coaching that adjusts to your unique circumstances and goals, ensuring tangible outcomes.
You will receive personalized guidance on building your solid client base, effective marketing strategies, time management strategies, building a bulletproof portfolio, and developing additional channels of income.
All of this while maintaining a steady focus on your artistic development, making sure you never lose sight of the passion that sparked your journey into photography in the first place.
Hey, I’ve been in your shoes, I understand the struggles you face. There is nothing new out there, and my gray hair nearly 50 years of experience, and business knowledge make me a very powerful ally.
I’ve harnessed my knowledge gained from owning professional studios, building a successful advertising agency, teaching at Project52ProSystem.com for over twelve years, and delivering dozens of talks and discussions for ASMP chapters, creative workshops, and one-on-one mentorships.
My dedication and expertise led to Photo District News recognizing me as one of the top workshop teachers in the world.
Don’t let the pressures of financial obligations, time constraints, and maintaining your artistic growth weigh you down or make you think about throwing in the towel.
Get rid of the towel. There will be no towel-throwing here.
With my focused coaching service, you can look forward to creating a thriving and sustainable photography business that doesn’t compromise your artistic development.
Your journey to success starts here.
My core priorities are to get you working and building a sustainable business.
Look, I’ve done this before!
As a coach specializing in the business of photography, my mission has always been to assist photographers in building robust and lasting businesses while simultaneously fostering their artistic growth. I’ve had the privilege to work with numerous committed, talented individuals over the past decade. With over 12 years in the photography coaching business, I have successfully helped more than two hundred photographers launch thriving careers.
These photographers, much like you, had a passion for photography and a dream of making a comfortable living from it, but found it challenging due to familial and financial obligations. I have seen firsthand their struggles and have been with them every step of the way as they turned their passion into a profitable and sustainable career.
Let’s hear from some of these photographers themselves:
Now that you’ve seen how my proven strategies and personalized mentoring can accelerate your photography business, it’s time for you to take the crucial step forward. Let me remind you, this isn’t about just improving your skills as a photographer; it’s about transforming your passion into a lucrative career that provides for you and your family.
I urge you to join the community of hundreds of photographers whom I’ve helped turn their dreams into a sustainable reality. I don’t just teach you the ropes; I navigate you through the complexities of creating a successful photography business while keeping your artistic spirit alive. Everything you need, every question you have, every challenge you face – it’s all taken care of as part of my comprehensive coaching program.
Complete the form at the bottom of the page and start your journey towards the flourishing photography career you’ve always desired. It’s a simple step, yet one that will unfold a series of positive changes in your professional life. Just imagine the satisfaction of having your work recognized while enjoying the financial stability you deserve. That’s exactly what I guarantee – results, growth, and satisfaction.
Don’t hold yourself back thinking about the risks. I assure you, with my coaching, it’s all rewards, no risks. Remember, I stand by my word with a guarantee. If we are working the system and the progress isn’t measuring up to what it should be, I’m committed to making changes to it and I will keep working with you until you achieve your goals.
Remember, every second you wait is an opportunity lost, a business deal slipped right past you. Don’t let hesitation stand in the way of your success. Let’s embark on this journey to success together.
Send me a note from the form below now. Invest in your passion, invest in your future. Let me guide you to a successful and fulfilling career in photography. It’s time for you to make the rewarding decision that hundreds of photographers have already made. It’s time to step into a brighter, more prosperous future. It’s time for action.
Your photography career is waiting. Are you ready to embrace it? The decision is in your hands. Let’s make your photography business not just survive, but thrive.
THERE IS A LOT OF WORK OUT THERE
Photographer Amy Roth, New Jersey.
Photographers and visual artists are in demand. Yes, I know you hear different when the whiners and losers start telling you there is no business out there. They didn’t do well, perhaps, but that is NO reflection on what you can do with the right approach.
E-Commerce is booming. There are millions of companies needing visual work. Building a system to create this work makes a huge difference.
New models of business are allowing photographers to work with the confidence of steady monthly income.
Brands and small businesses can keep a photographer working and building a sustainable business. You can do this.
Let’s have a frank discussion of the risks involved.
You’ve worked hard to get where you are, and there’s a lot at stake.
What if the program doesn’t work for you?
What if it doesn’t deliver the results you’re hoping for?
Let me put your mind at ease: If you commit to the process, I guarantee you’ll see results. Your success is my success, and that’s why I’ve created a risk-free proposition for you.
If you do not make back more than the investment in the six-month engagement, I will continue with you with the same schedule until you do. And I want you to triple your investment by the end of the engagement.
That’s my promise:
I want you to succeed. I need you to succeed.
I know this is a large investment, and I am guaranteeing you make it back as a photographer during the six month engagement or I will continue coaching you until you do.
That said, you should make it back within the first three months. Most all of my mentees do that and more.
This is not a woowoo “imagine yourself where you want to be” mentorship with some internet guru who was working at Starbucks a few weeks ago.
This is a full-on system that has been honed over 30 years of business.
It’s science, physics, statistics, and a deep understanding of the professional photography world that isn’t learned doing weddings while pouring brews part time.
Every business venture has risks, but with my coaching program, you’re not risking your hard-earned money. You’re not risking your time either because even if you decide to ask for a refund, you’ll still have gained valuable knowledge and insights from the program.
I want to be very clear: Your commitment is essential for this program to work. I’m here to guide and coach you, but I can’t do the work for you. So, this guarantee applies only to those who have shown their commitment by doing the work, participating in the coaching sessions, and implementing the strategies we discuss.
It’s time to make a crucial decision that could transform your photography career forever.
Please, don’t hesitate. With every moment of delay, you’re letting more opportunities pass you by. Act now, and you can take advantage of the valuable tools and insights that have helped over two hundred photographers just like you take their career to new heights. The photographers who’ve been through the journey with me are now thriving – managing profitable businesses while pushing their artistic boundaries.
But… there’s a catch.
Because I am committed to providing each of my clients with the personalized attention they deserve, I can only work with a limited number of photographers at any given time. This ensures that you’re not just another face in the crowd, but a valued member of a small, exclusive group.
The slots are filling quickly. The longer you wait, the higher the chances of missing out on this life-altering opportunity. Remember, this isn’t just another online course. This is a customized program designed to help YOU specifically, a hardworking commercial photographer, overcome the unique challenges you face.
So, here’s the hard truth: If you don’t seize this opportunity right now, someone else will. And they’ll be the ones reaping the benefits that could have been yours – stronger business acumen, artistic growth, increased income, and time for those who matter most.
Don’t let them beat you to it. Don’t let indecision hold you back from the business success and artistic growth you’ve dreamed of.
This is your moment. Respect the urgency it demands. Stand up for your dreams, for your future, and for the artist within you that yearns for more.
Remember, this opportunity won’t last forever. So, grab it before it’s gone.
What We Will Do:
Three private calls per month for 6 months. ($3000 value)
I am always available for emergency or time-sensitive discussions.
Monthly Portfolio Review for one year ($1200 value)
We work hard to get your portfolio up to the level it needs to be in order to attract clients. We find what is the best genre and approach for you and utilizing my “30 Day Portfolio Smash” program, we get your book ready fast
Brand Identity: ($2000 value)
All branding, including web design, to create your professional presentation.
Email Design and Strategy: ($1000 value)
Building a good email list is one of the most important tools you can have.
Group Program. ($1250 value)
Automatically registered for the Live Group Cohort meetings. These meetings happen 2-3 times per week and are open for all cohort members.
Find Photo Clients Now ($995 value)
One of my flagship courses, Find Photo Clients Now is a roadmap for targeting the clients that are all around you now. We’ll show you how to spot them.
Project 52Pro Legacy Assignments (priceless)
Need a little kick in the pants, well here are about a hundred of them. Assignments, reviews, and samples of work are all laid bare for you to view. Anytime you want.
Weekly Assignments through the Cohort. ($995 value)
These are optional assignments designed to keep you and your portfolio ready for the next challenge.
Business Book, Dare to Succeed
A hard copy of my business book: “Dare to Succeed”. We will cover it thoroughly during the mentorship.
This book is currently only available to cohort and P52 members.
Over a $10,550 value.
Investment to you is $3500.
2023 Program
P.S. Did I mention that you have absolutely no risk in transforming your photography into a sustainable and profitable business? Remember, I guarantee you results.
Imagine, in a short span of time, you’re not just surviving but thriving in the competitive world of commercial photography, all while continuing to grow artistically. And that’s not just a dream, but a reality for the hundreds of photographers just like you who’ve worked with me over the past 12 years. They have managed to build a strong book of business, creating a steady stream of income that allows them to invest back into their passion and save for the future.
My experience is not just based on theoretical knowledge but a rich 12-year journey in the photography coaching business. I have watched dozens of photographers create long-lasting, sustainable, businesses.
So, are you ready to step into the world where you’re not just working but excelling in your passion, where your artistic growth and financial stability go hand in hand?
There’s no time like the present. Act now and take that crucial step towards a promising and fulfilling future. All you need to do is click on the button below and start your journey towards success.
Remember, you’ve got nothing to lose but potentially everything to gain.
Here’s to your success.
Don Giannatti Mentoring/Coaching
When you are ready to get serious, skip the line, and start getting paying clients and steady income, join me for a complete system designed specifically for you. I guarantee you will see major growth in your clients and billable work.
Let's get started.
I will get back to you ASAP. We have to have a conversation before I sign you up, so send a few times that are great for a call and we will do it. Make sure you give me your website URL and phone number. I will never sell or use your info for anything.
Articles
My Blog
PITCHING EDITORIAL CLIENTS
Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...
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24 FRAMES IN MAY 2024: PHILIP GONYEA
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