A MENTOR’S JOURNAL
THE MORE YOU KNOW, THE MORE SUCCESSFUL YOU CAN BE.
MASSIVE PHOTOGRAPHY BOOK TITLE FAIL… MASSIVE
Sometimes we are too close to what we do and cannot see the forest for all the damned trees in the way. This is my story... heh. My book (which is pretty good) had what I realize now is most likely the worst book title EVER, and it has cost me dearly in sales. Here's...
PERSONAL BRAND: ASSET OR BUZZWORD?
Personal Brand: Asset or Buzzword? We hear a lot about personal brand and how important it is, but is it something that we need to be concerned about, or just another techie buzzword meant to sell us a lot of crap we don't need. Actually - it's both. But...
WHEN YOU NEGOTIATE FROM KNOWLEDGE, YOU CAN WIN
… and it is true. Names have been changed a bit to keep client/photographer privacy. I had lunch with a photographer a while ago. We had met to go over plans for a big project and chose “The Vig” for delicious sandwiches and salads. What has that to do...
THE “ZOOM CONUNDRUM”
Personal Shooting... and the "Zoom Conundrum" As most of you know I am a big believer in shooting work for your portfolio all the damn time. I have been so buried underneath other projects, Project 52, and my consulting work that I have let my personal...
ROSEANNA SMITH’S FIRST MAGAZINE PROMO
IT RAINS...In Eugene Oregon.So Roseanna Smith focused her work on the theme "Let It Rain". The 16-page magazine was printed by Overnight Prints at a very affordable rate and will now be used to introduce Roseanna to specific and targeted clients in her...
CONGRATULATIONS TO JIM BRENNAN (MENTEE)
A BIG CONGRATULATIONS TO JIM BRENNAN FOR PLACING IN THE GOLD DIVISION: GRAPHIS PHOTOGRAPHY ANNUAL, 2019.Yeah - in all caps.I have been working with Jim and developing his commercial portfolio, marketing materials, and website.Jim is a remarkable creative with a very...
QUARTERLY PUBLICATION: Q1, 2019
I am committed to making a magazine each quarter of my life from now on. I will fill it with creative ideas and images and designs that I work on throughout the previous quarter. This is my first publication and features images from a road trip through...
WHY YOU SHOULD MAKE A BOOK EVERY YEAR
Why You Should Make a Book EVERY Year I remember being in a wonderful little book store in La Jolla one summer's day. There were shelves after shelves of photography books. Monographs, portfolios, personal albums, anthologies... just about every sort of...
THE MYTH OF “PERSEVERANCE WINS”
The Myth of "Perseverance Wins" YouTube is full of them. Facebook memes fill your inbox. Books, articles, and myriad Ted Talks discuss them. The ones who are now great but once were not. We all know the stories, almost legends. Einstein failing math class....