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Gatorade’s Campaign for Exclusionary Positioning
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren't someone who works up a sweat, their product is NOT for you. There are a hell of a lot...
Visuals Can Be Currency
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. "So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for an...
Big Images on Websites: The Truth
From the article on Crazy Egg: "It is easy to see why this is becoming a regular practice among websites, it gives your site a very sexy look. A good looking website is one of the first aspects of your site that your visitor responds to, both consciously and...
Are You “Wandering”?
It's all good. Sometimes what others see as wandering is really us looking at all the different paths.
Will “Native Advertising” Become More Powerful for Small Businesses?
What is Native Advertising you ask? Let's explain it this way... an ad that takes the form of something native to the site it is being shown on. An example: A regular ad would be something like a banner for an accounting firm placed on a community page. It may be a...
An Old Acquaintance Died Yesterday, RIP Dude
Stock photo from the stupid CC collection at Flickr. A friend died yesterday. Well, not really a friend, more of an acquaintance really. We never did see eye to eye on what my friend's real goals were. Oh, I hung around him for a few years. Coffee. Lunch now and then....