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You Execute on What You Believe – And That May Be Problematic
(Look at that tree clinging to a tiny piece of dirt in the middle of a rock wall. It isn't supposed to be able to do that. There is barely enough sunlight in that narrow ravine, nor is there sufficient water on the side of a cliff. Good thing the tree...
Why Weekly Assignments Work (and why I love Unsplash)
When I started Project 52 Pros back about 7 years ago, I knew I wanted it to introduce a wide variety of commercial photography to photographers who were not steeped in that tradition. It is difficult to find assistant gigs, and even harder to find them when you are...
Article for Petapixel: Pricing Work by Understanding Value
"The fact that you own a lot of gear that cost a lot of money, have purchased a vehicle to transport that gear, and spent long hours mastering its use is a given. Of course you have. Otherwise you would not be a professional photographer. Period. I do not care how...
Site Redesign: Pro Digital Image
My bud Steve Burger is the driving force of Pro Digital Image. He is a Photoshop genius who loves to make photographs, awesome prints, and teach. He has been THE guy to go to for Photoshop in Phoenix and Arizona for more than a decade. I have built all of his...
A Fresh Face for J Morgan Images
We made a few simple tweaks to J Morgan Images, a consumer photography website by photographer Jessica Edler. You can see what we did and keep these few ideas in mind. Get your clients and visitors STRAIGHT to the imagery. Do not use 'cover pages' or 'entry pages' as...
A very powerful EMail Campaign by Photographer John McAllister
John McAllister is a photographer in High Wycombe, UK. I worked with him on this email campaign for restaurants. John designed it himself and I collaborated on the copy. In this campaign we focus on the benefits to the customer, not the assets of the photographer. It...