The Mentor's Corner
Business and Marketing for ProsDO YOU HAVE A DREAM 50?
Create a “Dream Fifty” for maximum clarity and impact.
If your marketing plan is sorta like “post some stuff and hope for the best”, well…
You’re not alone.
But you’re also not in control.
Drumroll please!
Enter the Dream 50 List — a game-changer for photographers who are ready to stop the endless waiting and start some sweet winning.
The Dream 50 isn’t just a list of clients.
This puppy is a full-on strategy — a targeted, efficient, and relationship-driven approach to landing the right kind of work with the right kind of clients.
Here’s why building your Dream 50 should be your next move:
1. Targeted Outreach
(a.k.a. Stop Wasting Your Damn Time)
When you handpick your Dream 50, you’re identifying businesses, agencies, and individuals who are already a great fit for your work.
No more “spray and pray” marketing.
Instead, you focus on the clients who value strong visuals, create content regularly, align with your style — and treat creatives with respect.
(Yes, that last one matters. A lot.)
2. Efficiency and Focus
(a.k.a. Save Your Energy for the Right People)
Marketing can feel like shouting into a black hole.
The Dream 50 narrows your field of vision. You’re not trying to be everywhere for everyone — you’re laser-focused on the 50 relationships that actually matter.
This kind of focus beats “doing all the things” every single time.
3. Strategic Relationship Building
(a.k.a. Play the Long Game)
We’re not talking about scary cold calls and cheesy sales pitches.
We’re gonna start some real conversations.
How do we do that, you ask?
Simple. We:
- Follow them on social.
- Comment thoughtfully on their posts.
- Send a smart, personalized email introducing yourself and your work.
- Stay in touch with valuable and fresh content, not canned spam.
We’re not begging for a job — we’re building a connection.
And when they do need someone, guess who’ll come to mind first?
4. Prioritization and Planning
(a.k.a. Work Smarter)
Your Dream 50 shouldn’t be one giant, undifferentiated blob.
Break it down:
- Tier 1: Ready to pitch now.
- Tier 2: Almost ready — needs more relationship-building.
- Tier 3: Aspirational clients — the dream gigs.
This way, you’re always working the system.
Shooting personal projects that would appeal to your Tier 2s and 3s?
That’s smart, without feeling like heavy-handed marketing.
5. Tracking and Accountability
(a.k.a. Grown-Up Business Moves)
Use a CRM.
Or a spreadsheet.
Or sticky notes if you must.
Hell, a pack of Post-its is only a buck at the Dollar Store.
The point is: Track your outreach.
- Who you contacted.
- When you followed up.
- What you sent them.
- What they said.
Consistency wins.
Sloppy memory loses – every time.
Bottom Line
(a.k.a. Why You Must Get Proactive)
The Dream 50 flips your marketing from reactive to proactive.
It forces you to get clear on who you want to work with — and then actually do the work to get on their radar.
It’s not glamorous. It’s not overnight.
But it works.
And it’s how real, sustainable, and personally aligned businesses are built.
Ready to Build Your Dream 50?
Here’s How to Actually Stop Wasting Time.
Today.
Neither is scrolling LinkedIn and calling it “networking.”
If you’re serious about getting better clients, it’s time to act like it.
Here’s how to start right now:
Make the List: Write down 50 businesses, agencies, or people you actually want to work with. No randoms. No “well, maybe if they asked.” Only the ones you’d be proud to put on your roster.
Tier Them:
- Tier 1: You could pitch them today and feel good about it.
- Tier 2: You’re close, but you need to warm them up a bit.
- Tier 3: Total dream clients. (Start planting seeds anyway.)
Get on Their Radar:
Follow them. Engage with their posts. Send thoughtful emails. (No spammy “just circling back” nonsense.)
Track Everything:
Keep a simple CRM, spreadsheet, or even a notebook. (Amateurs rely on memory. Pros track progress.)
The goal?
Stop waiting to get picked. Start building the relationships that will build your career.
It doesn’t take magic.
It takes focus, persistence, and a little bit of guts.
And it starts today — if you’re ready.
Recent Business Posts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
An Old Acquaintance Died Yesterday, RIP Dude
Stock photo from the stupid CC collection at Flickr. A friend died yesterday. Well, not really a friend, more of an acquaintance really. We never did see eye to eye on what my friend's real goals were. Oh, I hung around him for a few years. Coffee. Lunch now and then....
Crisis in Event Photography?
Horse Show Photographers Are Facing A Crisis From Chronicles of the Horse... Wow... you can just feel the pain and hurt in the words. "I don’t think photo thieves realize how much of our life is consumed by the photos that they are so quick to take without paying. I...
“There are few overnight successes and many up-all-night successes.”
On Creativity: "Time is the raw material of creation. Wipe away the magic and myth of creating and all that remains is work: the work of becoming expert through study and practice, the work of finding solutions to problems and problems with those solutions, the work...
Create Better “SEO” With Your Copy
This infographic is by Backlinko.
More Information on the Licensing of Photographers
**UPDATE ON LICENSING OF PHOTOGRAPHERS ** Breaking News: The Governors of New Jersey, North Carolina, Nebraska and Arizona have issued a joint statement (In Colorado and Washington this means something different) on the licensing of Photographers. A spokesman for the...
On Creative Certification…
IMPORTANT NEWS FOR PHOTOGRAPHERS WISHING TO BE LICENSED I have a buddy who works for the Licensing and Certification Board of Licenses and Certifications and he has slipped me a working paper on the upcoming change to the way Photographers and "TOGS" will be licensed...
