COFFEE SHOP PROMO REVIEW

COFFEE SHOP PROMOTION

(COVER SHOT SHIRLEY YU)

Wednesdays are review days for my students. I am up at 5 AM and uploading the images to take a look at them before I get into the live critiques that start at 9 AM sharp and continue on through about 12:30 PM. Three classes an hour in length back to back.

Watching these photographers begin to grasp concepts that will drive their photography higher and higher is one of the true joys of being where I am now.

I did this stuff for over 50 years, so I feel I can add a bit of context to the teaching of the techniques.

We approach it from two sides: the technical lighting and composition and such, and the art of working for someone else – understanding layouts, creating concepts, and working with clients under stress.

Today was “coffee shop ad” review day and a few of these images were so cool. One of these photographers is a pro, the others are new but coming along so fast it is mind-boggling. Can you see the pro’s work?

This is only their third assignment, so I am eagerly awaiting the work that they will be producing a few months in.

AMY ROTH