by Don Giannatti | May 3, 2025 | Business
The Mentor's Corner Business and Marketing for Pros Why SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look...
by Don Giannatti | Oct 22, 2024 | Business
Pitching Editorial Clients Ideas and strategies for today’s photographers. Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their...
by Don Giannatti | Aug 29, 2023 | Brain Food, Business, Identity, Marketing, Personal, Quotes
USP OR POV: HOW TO FIND BOTH AND BE HAPPY EMBRACE THE POWER OF AND ; The 6 Worst Mindsets a Creative Photographer Can Have Regarding Their Art and Business Creativity and business might seem worlds apart for many photographers. After all, the pure artistic expression...
by Don Giannatti | Aug 28, 2023 | Business, Identity, Marketing
USP OR POV: HOW TO FIND BOTH AND BE HAPPY EMBRACE THE POWER OF AND ; How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in...
by Don Giannatti | Aug 22, 2023 | Brain Food, Business, Photography
DISCOVERING YOUR PHOTOGRAPHIC STYLE BY LOOKING BACK AT YOUR EXISTING WORK A GREAT EXERCISE FOR CONSTANT GROWTH ; Discovering Your Photographic Style by Looking Back at Your Favorite Work Everyone, from budding photographers to professionals, seeks a distinctive style...
by Don Giannatti | Aug 20, 2023 | Business, Identity, Marketing
The Business Case for Expanding Creative Skills ; The Business Case for Expanding Creative Skills We have a small reprieve from the infernal heat in Arizona as Hurricane Hillary makes landfall just southwest of us. We are dry, but under the deep overcast, the temps...
