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Retainers Revisited: Create a Base Clientele
The Mentor's Corner Business and Marketing for Pros Retainers Rock, Dudes and Dudettes Why Retainers Might Be the Smartest Play in Your Photography Business Let’s be real: one-off gigs are exhausting. You pitch, you shoot, you deliver, and then… you start all over...
Is Your Portfolio Ready for Tomorrow’s Meeting?
The Mentor's Corner Business and Marketing for Pros Is Your Portfolio Ready for Tomorrow’s Meeting? Building a Market-Ready Portfolio A portfolio isn’t a scrapbook. It’s not a memory wall or a “greatest hits” reel. It’s your visual sales tool—the clearest...
Make The Shift… the Mindset Shift
The Mentor's Corner Business and Marketing for Pros From Passion to Professional: The Real Shift From Passion to Professional: The Real Shift Most photographers start with a burning passion. The love of light, the joy of creating, the thrill of capturing something...
Stop Being the Best Photographer No One Knows About
The Mentor's Corner Business and Marketing for Pros Stop Being the Best Photographer No One Knows About There was a time — maybe 10, 15 years ago — when having a solid portfolio and being a decent human being got you work. Word-of-mouth. A few referrals. Maybe a...