by Don Giannatti | Aug 28, 2018 | Brain Food, Marketing
HOW DO YOU KNOW YOU ARE DOING IT RIGHT? YOU GOTTA BE OBSESSED AND TRUST YOUR GUT ; HOW DO YOU KNOW YOU ARE DOING IT RIGHT? My recent article on getting better instead of blindly working harder hit a few chords. One of my friends asked: “… what if you’re learning...
by Don Giannatti | Aug 26, 2018 | Brain Food
THE "JUST WORK HARDER" MYTH WORKING HARD IS NOT ENOUGH - YOU MUST GET BETTER! ; YouTube is full of them. Facebook memes fill your inbox. Books, articles, and myriad Ted Talks discuss them. The ones who are now great but once were not. We all know the stories, almost...
by Don Giannatti | Jul 27, 2018 | Brain Food, Business
DON'T FOCUS ON THE GUARDRAILS FOCUS ON WHAT YOU HAVE TO DO TO MAKE IT THROUGH ; I could barely make out the song playing in the little bar in Ouray. I knew the melody, but it was damned hard to hear it over the clanking of glasses, conversation, and the air...
by Don Giannatti | Jul 23, 2018 | Brain Food, Business, Photography
"YOUR LIGHTING SUCKS" - MY GUT WAS CRUSHED LEARNING TO BE DELIBERATE IS A VERY DELIBERATE PROCESS ; OK, she didn’t exactly say that, but it is what I heard. I was standing in her little office – ‘her’ being the art director of a major retailer...
by Don Giannatti | Jul 16, 2018 | Brain Food, Business, Marketing
FINDING THE PERFECT SPOT FOR YOUR WORK AND MAKING SURE THE WORK IS PERFECT FOR YOUR CLIENTS ; We sat outside at a little cafe on Coronado Island. It was one of those simply awesome days with temps in the high 70’s, and a soft breeze off the ocean. To my left was the...
by Don Giannatti | Jul 12, 2018 | Brain Food, Business
Do I want to do this photograph? This is very important to me. If it is something that I think could be a great piece in my portfolio, then it gets consideration. Have other photographers been paid for this same shot? If so, then why are they not wanting to pay me?...