My bud Steve Burger is the driving force of Pro Digital Image. He is a Photoshop genius who loves to make photographs, awesome prints, and teach. He has been THE guy to go to for Photoshop in Phoenix and Arizona for more than a decade.
I have built all of his websites, and the newest one does a bit of rebranding for him as well. Steve has been teaching classes of 10 – 12 weekly for 15 years. He has recently seen the numbers for those classes go down, while the calls for him to do one-on-one have risen exponentially.
We addressed that with this website. I waited till the last scheduled group class had been started, then went after the rebrand with all that I needed.
Content:
Steve had sent the images we were going to use for backgrounds, and I had created a wireframe for how the site would fit together. I then re-wrote some of the copy he had on the previous site and added some new words for his changed business model.
Having all the content ahead of time sure made it easier to build the site. Having the site plan/wireframe ready also helped me build quickly.
To give the site a modern look and change it dramatically from the previous site, I chose a Parallax style one page approach. There are behind the scenes pages (payment/ordering and such) but for the most part it is a single page utilizing a long scroll, point navigation, and large, colorful background imagery.
It is always fun to work with friends to keep their marketing moving forward, and this work for Steve was no exception. I have been working on a new logo, and should have that in place by the first of the year.
In the meantime – if you are in Phoenix or Arizona and want to see dramatic improvement in your Photoshop skills, give Steve a call. He also works with visitors to the valley as well.
