COUNTER-INTUITIVE APPROACHES TO THE “NEW NORMAL”
Approaching the "New Normal" I would say right off the bat that I hate that term, the "New Normal" as it makes it seem like something we volunteered for. And it wasn't.And it isn't. There is nothing 'normal' about these last 6 weeks. And there will not be anything...
CREATIVE APPROACHES TO WORKING THROUGH THE QUARANTINE
As most of the country is seeing the numbers falling back into a more manageable condition, we are seeing evidence of the impending reopening of the economy. Most states are looking at doing it in stages, and with controls in place to prevent a re-occurrence of the...
PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET
Greg Kindred was the art director / photo editor for a large group of pet related magazines - both consumer and trade. When the company decided to close its doors, Greg realized it was time to do something else. Fast. The skills he had built up as a photographer are...
BUILDING A MARKETING CAMPAIGN
Last week we discussed what a marketing campaign was, and how to get in front of clients that may need your services. And any company that makes something, sells a product or service needs photographs. Yeah, they can find bad stock photography and even great stock...
THE ANATOMY OF A MARKETING “CAMPAIGN”
Exactly what IS a marketing campaign? We hear this from photographers all the time: "You must market your work." And we know that is true. "Send out a postcard.""Use email lists.""Magazines are hot right now." Yeah, all of that is true, but without context and...
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS As a consultant and educator for commercial photographers, I constantly have my fingers on the pulse of what is going on in the world of professional photography. I should point out that I am not interested nor...