PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET
BEING BOTH AN ART DIRECTOR AND A PHOTOGRAPHER, KINDRED DELIVERS CREATIVE SOLUTIONSGreg Kindred was the art director / photo editor for a large group of pet related magazines – both consumer and trade. When the company decided to close its doors, Greg realized it was time to do something else.
Fast.
The skills he had built up as a photographer are considerable, and to be able to offer art direction and design is a complete bonus.
Situated in Kansas City, he faces some great photographic competition. We did our research and now have a good plan to get Greg into the design shops, clients, and eventually ad agencies of this formidably talented city.
With interests in product and table top work, we focused on creating images that would speak to that sector while also preparing him for a gradual entry into the big agencies in KC. The portfolio is accessible, easy, and creates a comfortable feeling for art directors looking to take a chance on a new photographer.
A redo of the portfolio, as well as a comprehensive shooting plan gave us the fresh images we needed. This was a structured portfolio build and it took nearly two months of solid shooting.
Armed with a mailer, leave behind, and structured email using Hubspot, Greg is aggressively marketing his work in a very deliberate manner.
See his website here: Greg Kindred Photography, Kansas City, USA
POSTCARDS FOR LEAVE-BEHINDS AND DIRECT MAIL
PRINTED PORTFOLIO
Greg’s first printed portfolio is a classic Case Envy Frosted White with his logo etched out in a very subtle way. The prints are made on double sided Hannemuhel paper, scored and punched. The book fits into a carrying case for transport. He printed two copies of the portfolio so pages will be easy to replace should they become damaged. We expect this portfolio to get him to mid-summer when we will print a new one with all new photos.
PROFESSIONAL PHOTOGRAPHY AS A BUSINESS CAN KICK YOUR ASS
https://www.youtube.com/watch?v=4D3rCQawKdM
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