PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET

BEING BOTH AN ART DIRECTOR AND A PHOTOGRAPHER, KINDRED DELIVERS CREATIVE SOLUTIONS

Greg Kindred was the art director / photo editor for a large group of pet related magazines – both consumer and trade. When the company decided to close its doors, Greg realized it was time to do something else.

Fast.

The skills he had built up as a photographer are considerable, and to be able to offer art direction and design is a complete bonus.

Situated in Kansas City, he faces some great photographic competition. We did our research and now have a good plan to get Greg into the design shops, clients, and eventually ad agencies of this formidably talented city.

With interests in product and table top work, we focused on creating images that would speak to that sector while also preparing him for a gradual entry into the big agencies in KC. The portfolio is accessible, easy, and creates a comfortable feeling for art directors looking to take a chance on a new photographer.

A redo of the portfolio, as well as a comprehensive shooting plan gave us the fresh images we needed. This was a structured portfolio build and it took nearly two months of solid shooting.

Armed with a mailer, leave behind, and structured email using Hubspot, Greg is aggressively marketing his work in a very deliberate manner.

See his website here: Greg Kindred Photography, Kansas City, USA

POSTCARDS FOR LEAVE-BEHINDS AND DIRECT MAIL

PRINTED PORTFOLIO

Greg’s first printed portfolio is a classic Case Envy Frosted White with his logo etched out in a very subtle way. The prints are made on double sided Hannemuhel paper, scored and punched. The book fits into a carrying case for transport. He printed two copies of the portfolio so pages will be easy to replace should they become damaged. We expect this portfolio to get him to mid-summer when we will print a new one with all new photos.

Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure - Be Terrified of Regret.Failure Sucks Less Than Regret. There’s a quote I heard recently that nailed a truth I’ve been preaching for years:"Stop fearing failure, but be terrified of regret." Many of the photographers I work with—especially those...

CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

DO YOU HAVE A DREAM 50?Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in control. Drumroll please! Enter the Dream 50 List — a...

IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...

BUSINESS: SEO IN THE AGE OF AI

BUSINESS: SEO IN THE AGE OF AI

SEO IN THE AGE OF AI: CHANGES ARE COMINGWhy SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full...

PITCHING EDITORIAL CLIENTS

PITCHING EDITORIAL CLIENTS

Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...