HOT HOT HOT!

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HOT, HOT, HOT… BOOM

THE BRIEF:

This is a restaurant menu cover and the client wants it to be “HOT HOT HOT” – also the tagline of his restaurant. The food is Tex-Mex and Thai combined in exciting new dishes that are heavy on spice, and a bit hot. This is a single mom and pop restaurant, but one of the higher end restaurants in your town. It has multiple dining rooms and a liquor license. (Mmm… Corona).

Usage is one image on the cover of the menu. It may or may not be used for an ad in the local magazine, but they are not sure they want to do that yet.

The menu is a portrait configuration and in full color.

You have the option to shoot food, product, or people – but the idea is that you make the shot you want.
PORTFOLIO QUALITY

Ideas:

A Hot Grill
“Branding Iron” heat
Food on fire
The “Devil” cook
Spicy Chili / Shrimp
Cooks ‘on fire’
Patrons showing ‘the heat’
TexMex dishes with chopsticks
A Cambodian “Cowboy”
Mixture of Cambodian Asian style food and traditional TexMex
Cultural Icons showing the blend
Firefighting gear and food

Make this a fun, slightly whimsical cover shot.

Lighting could include some smoke or ‘smoky’ atmosphere. Use backlight to enhance the smoke if needed.

If you are wondering about how other photographers have shot spicy food… well… here you go.

This is a portfolio shot… make it count. Please sketch ideas, plan the shoot, and execute with precision.

PREVIOUS STUDENT IMAGERY

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PHOTO IDEAS:

  • Firestarter:
    A close-up shot of red chili peppers with small flames, capturing the essence of heat and spiciness. Visualize the spice!
  • The Ingredient Reveal:
    Chili peppers, spices, and other ingredients sprawled on a rustic wooden background, highlighting the elements that give the chili its kick.
  • Mouth-Watering Bowl:
    A deliciously filled bowl of chili with visible chili peppers and a steam rising – making it look as hot as it tastes.
  • The Splash:
    A dynamic shot of chili peppers plunging into a pot, the splash emphasizing the heat they’re about to impart.
  • Artisan Touch:
    Hand of the chef adding a hot chili pepper into the pot, emphasizing the handmade, artisanal aspect.
  • Farm to Table:
    Fresh chili peppers in a basket, as if freshly picked from the farm, emphasizing freshness and quality.
  • Spice Palette:
    An array of different types of chili peppers, showcasing the diversity of heat and flavors in your chili.
  • In-Process Cooking:
    An action shot of the chili stirring in a pot, with the chili peppers and spices visibly bubbling to the surface.
  • Serving Suggestion:
    A styled serving scenario, chili in a bowl with a spoon, cornbread on the side, and a cold beer to contrast the heat.
  • Endorse the Source:
    Chili peppers on the plant, or in a field, a nod to the chili’s origin and authenticity.