1. Do I want to do this photograph? This is very important to me. If it is something that I think could be a great piece in my portfolio, then it gets consideration.
  2. Have other photographers been paid for this same shot? If so, then why are they not wanting to pay me? Question to be asked and answered.
  3. Will this image be something I can leverage into more business? Some say exposure is worthless but I know that the right exposure can be priceless. What is the right exposure? Well, that is the challenge.
  4. Do I gain access to something previously out of reach? Getting into meet someone that I can leverage for other contacts may be very valuable.
  5. Does this image help someone who needs that help? Pro-bono work for charities or those who work to better the lives of others will play a part in my decision.