MENTOR'S CORNER
THE ANATOMY OF A MARKETING “CAMPAIGN”
Exactly what IS a marketing campaign? We hear this from photographers all the time: "You must market your work." And we know that is true. "Send out a postcard.""Use email lists.""Magazines are hot right now." Yeah, all of that is true, but without context and...
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS
THE WAY I SEE IT… THE ROARING TWENTIES FOR PHOTOGRAPHERS As a consultant and educator for commercial photographers, I constantly have my fingers on the pulse of what is going on in the world of professional photography. I should point out that I am not interested nor...
HOW TO FIND YOUR VISUAL VOICE AS A PHOTOGRAPHER
I get the question a lot. "How do I create my unique style?" This is one of the hardest things to answer because it has to take so many disparate parts of your photography into account. And in the end, you cannot create your style, you can only find it. Creating a...
PREPARING FOR CHANGES IN COMMERCIAL PHOTOGRAPHY
Preparing for Changes in Commerical Photography We have been experiencing the fastest rates of change in this industry that we have ever seen. It took nearly 9 years for Nikon to bring out the F4 after the F3 while today new bodies are almost an annual occurrence. We...
SEEK OPPORTUNITY, THE REWARDS WILL FOLLOW
SEEK OPPORTUNITY, THE REWARDS WILL FOLLOW I see it all the time. Discussion after discussion on how hard it is to find work, and how hard it is to get paid, and how hard it is doing hard stuff. OK. I get it. It’s hard. It is generally hard to do something that is so...
WHAT STOPS YOU FROM EXCELLING AT PHOTOGRAPHY?
What Stops You From Excelling at Photography? We all have crap that gets in our way. I have mine, you have yours. I have never met anyone who didn't have stuff that slowed them down, made them pause, or made them consider their worth. Never. And I have met some pretty...
IT’S A NUMBERS GAME (PART TWO)
It’s a numbers game… part two of our series. Find Part One here. Last time we discussed the numbers of getting people to see your work, and how that is so important to build a business. It’s been two weeks since that post. How many of you: Made the minimum...
DO YOU KNOW HOW TO PLAY THE “NUMBERS GAME”?
How to Play “The Numbers” Game: Part OneYou will find Part Two here.We have all heard the words, “It’s a numbers game” before. And most of us know what it means. In order to get to a certain level, more attempts than successes must be used.Selling door to...
FIVE BIG MISTAKES I MADE WHEN STARTING OUT AS A PHOTOGRAPHER
(Being a freelancer can be quite a challenge. Like this little flower above, you can be battered and surrounded by those who didn’t make it, but you keep on blooming for as long as you can. Survival means making big mistakes and learning as much as you can...
Don Giannatti, Mentor
I’m Don Giannatti-mentor, creative consultant, and passionate supporter of photographers and creatives at every stage. Whether you’re looking to refine your craft, build a standout portfolio, or grow your creative business, I’m here to help you achieve your goals. Reach out with your questions or ideas-I look forward to connecting and helping you take the next step in your creative journey!