MENTOR'S CORNER

Protected: DURANGO JUNE 2 2026: A QUIET REVIEW

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USE CASE SCENARIOS FOR USING AI IN A PHOTOGRAPHY BUSINESS (NOT IMAGE GENERATION)

It's time to get serious about ai.AI Use-Case Scenarios for Commercial PhotographersAI for Commercial Photographers(not image generation)Quick recap Don led a comprehensive session on leveraging AI tools for photographers to streamline business operations and enhance...

Protected: Student Info for the Elevate Class

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Retainers Revisited: Create a Base Clientele

Retainers Rock, Dudes and DudettesWhy Retainers Might Be the Smartest Play in Your Photography Business Let’s be real: one-off gigs are exhausting. You pitch, you shoot, you deliver, and then… you start all over again. There’s no rhythm. No predictability. Just a...

Is Your Portfolio Ready for Tomorrow’s Meeting?

Is Your Portfolio Ready for Tomorrow's Meeting?Building a Market-Ready Portfolio A portfolio isn’t a scrapbook. It’s not a memory wall or a “greatest hits” reel. It’s your visual sales tool—the clearest expression of what you do, how you think, and why someone should...

Make The Shift… the Mindset Shift

From Passion to Professional: The Real ShiftFrom Passion to Professional: The Real Shift Most photographers start with a burning passion. The love of light, the joy of creating, the thrill of capturing something beautiful. Passion gets you in the game. But let’s be...

Stop Being the Best Photographer No One Knows About

Stop Being the Best Photographer No One Knows AboutThere was a time — maybe 10, 15 years ago — when having a solid portfolio and being a decent human being got you work. Word-of-mouth. A few referrals. Maybe a feature in PDN if you were lucky. That time is over, gone,...

Stop Fearing Failure: Be Terrified of Regret.

Stop Fearing Failure - Be Terrified of Regret.Failure Sucks Less Than Regret. There’s a quote I heard recently that nailed a truth I’ve been preaching for years:"Stop fearing failure, but be terrified of regret." Many of the photographers I work with—especially those...

CREATE A “DREAM FIFTY” FOR MAXIMUM IMPACT

DO YOU HAVE A DREAM 50?Create a “Dream Fifty” for maximum clarity and impact. Dream-50 If your marketing plan is sorta like “post some stuff and hope for the best”, well… You’re not alone. But you’re also not in control. Drumroll please! Enter the Dream 50 List — a...

IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT

IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...
STOP BEING IN LOVE WITH YOUR EXPECTATIONS

STOP BEING IN LOVE WITH YOUR EXPECTATIONS

Stop being in love with your expectations. Going out to make a photo? Stop thinking about what it will look like. It will not look like that. Stop thinking about how you will shoot it. You won't shoot it like that. Stop thinking about what everyone will say about the...

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BEST IS GOOD, ONLY IS BETTER

BEST IS GOOD, ONLY IS BETTER

IT IS BETTER TO BE THE ONLY THAN THE BEST Well, that is going to need a bit of breakdown, isn't it? We keep hearing that if you are the best, you will get more work. We strive to get better and better believing that will be the golden ticket to getting work. We get...

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52: A PHOTOGRAPHIC JOURNAL: EDITION THREE

52: A PHOTOGRAPHIC JOURNAL: EDITION THREE

52: A PHOTOGRAPHIC JOURNAL: EDITON THREE This is Project 52's Photography magazine. We try to do them at least two or three times a year. They are free. Please feel free to share the publication with anyone you think may enjoy the work. ISSUE THREE FINAL VERSION - PDF...

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Don Giannatti, Mentor

I’m Don Giannatti-mentor, creative consultant, and passionate supporter of photographers and creatives at every stage. Whether you’re looking to refine your craft, build a standout portfolio, or grow your creative business, I’m here to help you achieve your goals. Reach out with your questions or ideas-I look forward to connecting and helping you take the next step in your creative journey!

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