MENTOR'S CORNER
Article for Petapixel: Pricing Work by Understanding Value
"The fact that you own a lot of gear that cost a lot of money, have purchased a vehicle to transport that gear, and spent long hours mastering its use is a given. Of course you have. Otherwise you would not be a professional photographer. Period. I do not care how...
Site Redesign: Pro Digital Image
My bud Steve Burger is the driving force of Pro Digital Image. He is a Photoshop genius who loves to make photographs, awesome prints, and teach. He has been THE guy to go to for Photoshop in Phoenix and Arizona for more than a decade. I have built all of his...
A very powerful EMail Campaign by Photographer John McAllister
John McAllister is a photographer in High Wycombe, UK. I worked with him on this email campaign for restaurants. John designed it himself and I collaborated on the copy. In this campaign we focus on the benefits to the customer, not the assets of the photographer. It...
Initial Collateral Design for Professional Speaker
My partner Robin and I have just completed a gig for Health Care Specialist Kelli Shepard. Robin is a Branding Expert (www.robinbramman.com) and she put together a brilliant brand strategy for Kelli. I am doing the photography and graphic design. Web design may be...
15 Free “Urban Color” Images for Bloggers/Designers
Free for personal or commercial use, these urban color closeups can be used for backgrounds, textures or simply bits of color. See the whole group of them here. You can also download the entire set as a zip file in the page. Enjoy.
Are “Brands” the Next Big Trend in Photography?
They are indeed, according to Paul Melchor. The influence of social media and brand identification are quite a powerful force. And where once editorial ruled the sensibilities of the advertisers, it is now "brand" photography that is engaging the ad world. Images...
The Marketing Roller Coaster… Get Off of It
Many of us struggle with the roller coaster of marketing then getting busy - when you are busy you don't market, so then you get not busy and start marketing - cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE those commitments...
Gatorade’s Campaign for Exclusionary Positioning
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren't someone who works up a sweat, their product is NOT for you. There are a hell of a lot...
Visuals Can Be Currency
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. "So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for an...
Don Giannatti, Mentor
I’m Don Giannatti-mentor, creative consultant, and passionate supporter of photographers and creatives at every stage. Whether you’re looking to refine your craft, build a standout portfolio, or grow your creative business, I’m here to help you achieve your goals. Reach out with your questions or ideas-I look forward to connecting and helping you take the next step in your creative journey!