A MENTOR’S JOURNAL
THE MORE YOU KNOW, THE MORE SUCCESSFUL YOU CAN BE.
Initial Collateral Design for Professional Speaker
My partner Robin and I have just completed a gig for Health Care Specialist Kelli Shepard. Robin is a Branding Expert (www.robinbramman.com) and she put together a brilliant brand strategy for Kelli. I am doing the photography and graphic design. Web design may be...
On the Power of Imagery
Fashion Photographer Nick Knight on the power of the photograph, and its global reach; "Having a phone and an Instagram account means that I can create images on my own. When I first started using it a couple of years ago, it reminded me of the 70s, when I first...
Six Reasons Why You Should Hire a PROFESSIONAL Photographer
Most people will go through life without ever having to hire a professional photographer. Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school, most folks just never have a need for a commercial photographer....
15 Free “Urban Color” Images for Bloggers/Designers
Free for personal or commercial use, these urban color closeups can be used for backgrounds, textures or simply bits of color. See the whole group of them here. You can also download the entire set as a zip file in the page. Enjoy.
Are “Brands” the Next Big Trend in Photography?
They are indeed, according to Paul Melchor. The influence of social media and brand identification are quite a powerful force. And where once editorial ruled the sensibilities of the advertisers, it is now "brand" photography that is engaging the ad world. Images...
The Marketing Roller Coaster… Get Off of It
Many of us struggle with the roller coaster of marketing then getting busy - when you are busy you don't market, so then you get not busy and start marketing - cycle up again. The key is to create a working plan, commit it to a calendar and then MAKE those commitments...
Gatorade’s Campaign for Exclusionary Positioning
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren't someone who works up a sweat, their product is NOT for you. There are a hell of a lot...
Visuals Can Be Currency
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. "So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for an...
Big Images on Websites: The Truth
From the article on Crazy Egg: "It is easy to see why this is becoming a regular practice among websites, it gives your site a very sexy look. A good looking website is one of the first aspects of your site that your visitor responds to, both consciously and...