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Gary Vaynerchuk on Why We Market

Gary Vaynerchuk on Why We Market

One of the gems from this presentation was the question/comment from the person who was really, I think, speaking for so many of us when they asked why they couldn't just do their stuff, and why had marketing become so incredibly intense. Gary and Chase nearly...

Mailers for Kyle D Jones, Photographer

Mailers for Kyle D Jones, Photographer

  Kyle needed a drop off piece / mailer to begin his marketing campaign for 2014. We designed this double sided card to represent the areas of photography he is most comfortable shooting. His market is a small one, and heavy with food/lifestyle/people, so we...

Your Work: Valued or Devalued?

A great way to devalue what you do is to charge for it in a way that actually devalues it. Say... mini-sessions. Or whatever they are called. A 'cheaper' alternative to the non-mini-sessions one can assume. So they aren't paying for the image quality, or the vision of...

The Critic

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives...