A MENTOR’S JOURNAL
THE MORE YOU KNOW, THE MORE SUCCESSFUL YOU CAN BE.
IF CLIENTS CAN’T FIND YOU, IT’S NOT THEIR FAULT
IF CLIENTS CAN'T FIND YOU, IT'S NOT THEIR FAULTSEO is no longer enough.AI search has changed that game forever. We're entering a new stage of AI-driven search, and having a well-crafted landing page is no longer optional—it’s essential. Tools like ChatGPT, Perplexity,...
BUSINESS: SEO IN THE AGE OF AI
SEO IN THE AGE OF AI: CHANGES ARE COMINGWhy SEO Is So Tough for Photographers (And What to Do About It) If you’re a photographer trying to get your website to rank on Google, you’ve probably noticed it’s a lot harder than it sounds. Your site might look gorgeous—full...
PITCHING EDITORIAL CLIENTS
Pitching Editorial ClientsIdeas and strategies for today's photographers.Summary This document explains how to pitch a photo story to a magazine or publication. The author, Don Giannatti, advises photographers to research the publication, understand their style, and...
14 TRAITS OF THE MOST SUCCESSFUL PHOTOGRAPHERS: SELINA MAITREYA
14 TRAITS OF THE MOST SUCCESSFUL PHOTOGRAPHERS SELINA MAITREYA AND DON GIANNATTIWe had a wonderful meeting with Selina Maitreya today. She gave us her list of qualities that all of the successful photographers she knows posess. They Show Up and : / Are talented /...
THESE SIX MINDSETS CAN DESTROY YOUR BUSINESS IN 5, 4, 3…
The 6 Worst Mindsets a Creative Photographer Can Have Regarding Their Art and Business Creativity and business might seem worlds apart for many photographers. After all, the pure artistic expression of photography is often thought to be free from the constraints of...
USP VS POV: WHICH IS BETTER?
How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in Branding Let's take a whirlwind tour through the buzzing world of...
DISCOVERING YOUR PHOTOGRAPHIC STYLE BY LOOKING BACK
Discovering Your Photographic Style by Looking Back at Your Favorite Work Everyone, from budding photographers to professionals, seeks a distinctive style that sets their work apart. But how do you discover that unique touch? One powerful method is to look back at...
The Business Case for Expanding Creative Skills
The Business Case for Expanding Creative Skills We have a small reprieve from the infernal heat in Arizona as Hurricane Hillary makes landfall just southwest of us. We are dry, but under the deep overcast, the temps are milder than usual. Imagine being happy that it...
5 THOUGHTS ON CREATIVITY
Unveiling the Mysteries of Creativity: A Field Guide Hey, you wonderful, marvelous creatives and visionary photographers! Let's get into the delightful world of creativity. It’s a complex, fascinating process that involves our whole brain. So, let’s uncover some...