SPEAKING WITH THE ASMP MEMBERS, MAY 20, 2020

Keeping Focus and Moving Toward a Post-COVID19 World with Don Giannatti
I am honored to be speaking to the membership of ASMP about my ideas on moving forward away from this “lockdown”. My focus is on what has remained and what has changed and utilizing our vision to help make the transition to what is new.
WEDNESDAY, MAY 20, 2020, 3 PM EASTERN, NOON PACIFIC
HERE IS THE RECORDING:
From the ASMP bulletin:
Recent Journal Posts
Gatorade’s Campaign for Exclusionary Positioning
Gatorade Tells Huge Demographic to Get Lost This is a very interesting commercial. They are actually telling a large demographic that they do NOT want their business. If you aren't someone who works up a sweat, their product is NOT for you. There are a hell of a lot...
Visuals Can Be Currency
Andrew Scrivani is a food photographer in NYC. He has noted a trend among marketers that shows how powerful they regard visuals. "So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for an...
Big Images on Websites: The Truth
From the article on Crazy Egg: "It is easy to see why this is becoming a regular practice among websites, it gives your site a very sexy look. A good looking website is one of the first aspects of your site that your visitor responds to, both consciously and...


