AI One Day Class

Landing Page Builder: Landing Page 8-22 (zipped)

Includes User’s Guide

Landing Page Builder with Gallery and extras: Landing Page wGallery 8-22

Includes User’s Guide

Finding Clients with Perplexity, Claude, or Chatgpt

Key elements to include

1. Your specialty — food/product/lifestyle photography (not “photography” generically, which pulls weddings/portraits)
2. Client type — the specific businesses that need your work: restaurants, breweries, farm-to-table spots, boutique hotels/resorts, outdoor/gear brands, real estate/hospitality, tourism boards
3. Geography — a defined radius (you’ve used ~50 miles from Queen Creek/Mesa before) or named cities (Mesa, Gilbert, Chandler, Phoenix, Scottsdale)
4. Signal of need — businesses with outdated visuals, no professional photography on their site/social, recent openings, or active marketing pushes
5. What you want back — business name, contact info, why they’re a good fit, what you think they need, and ideally a way to reach them (website, email, social)

Example prompt

“Find restaurants, boutique hotels, and lifestyle/outdoor brands within 50 miles of Mesa, Arizona that likely need updated food, product, or lifestyle photography; look for businesses with outdated or low-quality images on their website or Instagram, or that recently opened or rebranded. For each, give me the business name, location, website, a contact email or social handle, and a one-line reason they’re a good prospect.”

You can swap the client type (e.g. “craft breweries,” “farm-to-table restaurants,” “boutique resorts”) depending on which niche you want to prospect that day.

Emails from “The Reach” Tool:

— The Introduction (Send Day 1) —
Subject: Furniture sells on sight, not on spec sheets

Chelsea Furniture,

Furniture is a visual purchase before it’s anything else. People decide whether they trust a piece — its quality, its comfort, its fit in their home — in the first few seconds of looking at it. That decision happens well before anyone reads a product description.

I’ve spent years shooting for brands where the product itself was the whole argument, and the photography either made that argument or quietly undercut it. Stock images and inconsistent visuals do the latter — they signal “generic” in a category where customers are paying for the opposite.

I’m not writing to pitch a project. I’m reaching out because I think there’s a real gap between how good your furniture likely is and how it’s currently being presented, and that’s worth a short conversation.

If you’re open to it, reply and I’ll share a few thoughts — no obligation attached.

Don Giannatti
don.giannatti@gmail.com

— The Value (Send Day 7) —
Subject: The real cost of inconsistent product imagery

One pattern I see constantly in furniture and consumer goods: companies invest heavily in the product, then treat photography as an afterthought — a mix of manufacturer stock, phone shots, and the occasional pro session that doesn’t match anything else on the site.

The result isn’t just “less polished.” It actively erodes trust. Furniture buyers are already anxious about scale, material, and quality sight-unseen. Mismatched lighting, inconsistent angles, and stock backgrounds tell the subconscious “this isn’t a company that pays attention to detail” — even if the furniture itself is excellent.

The fix isn’t more photos. It’s a consistent visual system — same lighting logic, same color treatment, same level of craft — across every piece, so the catalog reads as one brand instead of a patchwork.

Worth considering before your next product refresh.

Don

— The Proof (Send Day 14) —
Subject: What consistent product photography actually does

I mentioned the idea of a visual system last time. Here’s what that’s looked like in practice for me.

[INSERT: describe a real project you did that is relevant to the Consumer goods and furniture industry — one or two sentences about the shoot and the result.]

That’s the difference a deliberate approach makes — not just better-looking photos, but photos that do the selling work the sales team can’t do in person. For a furniture brand, that’s often the single highest-leverage investment available.

Happy to walk through what that could look like for your catalog specifically, if useful.

Don

— The Close (Send Day 21) —
Subject: Closing the loop

I’ve reached out a few times because I think there’s a strong opportunity here — not because I need to fill a calendar.

If upgrading your product photography isn’t a priority right now, I understand completely. Timing matters, and this may not be it.

If it is something you want to explore, I’m easy to reach — don.giannatti@gmail.com. No pitch deck, no pressure, just a conversation about what would actually move the needle for Chelsea Furniture.

Either way, I wish you well with it.

Don Giannatti