Don Giannatti
Photographer | Designer | Coach
Helping photographers grow organically
Group and One-on-One Coaching
Change Starts Now... Today.
You’re not just a photographer or artist. You’re a business.
But if your website isn’t pulling in clients and your marketing is hit-or-miss, you’re leaving money on the table.
The $1000 Visibility System is a four-week reset for working photographers who need a smarter, simpler way to get seen—and get hired. No fluff. Just a clear site, a repeatable system, and a strategy that works while you work.
Get Your First $500+ Photo Gig in 30 Days — or I Keep Working With You Until You Do
A four-week, intensive mentorship program for emerging photographers who are tired of spinning their wheels on social media and ready to build a real system that gets paying clients.
Who It’s For:
This is for emerging and beginning photographers — freelancers who have the talent but not the traction. If you’re sick of likes without leads and posts without paychecks, this is for you.
What You Get:
✅ 4 Weeks of 1:1 Mentorship (2 meetings per week)
✅ Direct Guidance from Someone Who’s Helped 400+ Photographers
✅ Client-Finding System That Actually Works (no vague “just post more” nonsense)
✅ Custom Portfolio Review & Upgrade Plan
✅ Templates, Worksheets, and Action Documents
✅ Done-With-You Marketing Plan Using Email, Direct Mail, and Targeted Offers
✅ 30-Day Follow-Up Check-In
The Result:
You’ll book a paid gig of $500+, and walk away with a working system to attract the right clients.
Not just once, but consistently.
You’ll know what to do, when to do it, and how to grow from there.
The Guarantee:
If you don’t land a $500+ paying gig within 30 days — and you’ve done the work — I’ll keep coaching you until you do.
The Time Sensitive Catch:
I only take 10 photographers per month, and I only run this program six times a year.
Price goes up by $100 every round.
You snooze?
You pay more.
The Price:
$1000 for a complete shift in your career.
Most of my photographers recoup it before the program ends.
What They Say…
Doug Adams
“Frankly, I don’t write references very often, not because I don’t want to but typically I’m underwhelmed or in some cases just disappointed by the service.
Don is not one of those individuals that will disappoint you.
Don’s no-nonsense approach to commercial photography may not be in line with the group hug therapy crowd, they’re not making any money either. If you’re looking for someone to help you make it in commercial photography, how to find clients, effectively produce the project, and all-around make you a better photographer Don is that guy.
His agency background and shooting experience provide a unique set of skills to tap into, he’s not going to tell you pie in sky stories like you’ll be shooting for Dior next week, his approach is realistic, attainable, and refreshing. If you think because you can push the button that you’re ready for commercial clients, your about to get an eye-opener. One last thing he’s a really nice guy.”
Daniel Sigg
“I learned about Don through his tabletop product photography class on CreativeLive (highly recommended by the way!). I immediately loved his style, his tremendous knowledge, his approach, which included his strong emphasis on lighting and particularly “subject-centric lighting” (his term), his strong sense for design (yes, he’s a designer as well), and his tremendous knowledge and experience on the business side of photography as both a photographer and a previous owner of a large ad agency.
I was looking for a mentor who can assist me with my launch in commercial photography and found that in Don: Don assisted me in helping me develop a professional product / still life portfolio, while sharpening my lighting as well my editing / retouching skills, and my overall creative vision and aesthetic; Don designed and developed my web page and marketing materials (including logo). Don’s knowledge, and experience in both the technical aspects of commercial photography, but importantly also the marketing/business side have been invaluable to me.”
Judy Doherty
I love Don’s workshops! They took my photography way past the “next level”! Each class is designed to bring you an awareness of style and standards for commercial photography. But you spend a lot of time learning and doing and then seeing everyone else’s work and hearing the questions. I learned so so much. Highly recommend! I want more!
Jessiana Lake
If you want to grow in your career or start a career as a photographer, nothing is more valuable, than having a mentor and a community to draw inspiration, feedback and challenge you to do better, grow bigger and pursue your photo dreams. I love being assigned random subjects for photos, that I would never normally pursue on my own. Seeing what my fellow mentees come up with, in our weekly video chats, is so much fun. Not only do I get to learn from my work being critiqued, but I get to learn from the critiques of others. We are 15 weeks in and the experience has been invaluable!
Thanks Don!
Rob Davidson
“Don’s hands-on approach to teaching the business of photography has been essential to my success. His approach is broken down into logical, attainable steps that let you quickly cut through the noise and lock on to your final goal. Finding my voice, niche, and direction in an overcrowded market like New York City seemed an insurmountable task; with Don’s guidance – both in classes and throughout the years beyond – I have built a successful photography business that only continues to grow.”
Alex Baker
“There are teachers and then there is Don Giannatti. In the short time I’ve been on the P52 course not only has my technique and creativity flourished, I also have a clear path to follow to turn my photography into a viable business. Don tells it as it is: there is no magic bullet, but what there is a time-tested method that he’s devised from a 40-year career of actually doing it. I’m continually amazed at his energy, his patience, and his passion for turning talent into something more tangible, that can be relied upon to deliver the goods under pressure when it matters most. Don is truly more than just a teacher, he is a phenomenal educator, a mentor and when needed, that cool voice in the back of your head that asks you if that is really the best you can do which kicks you to take the hundredth shot in order to get it right or make the extra effort to contact the thousandth potential client.”
Mike Moore
“Don teaches photography in a straightforward, no-hype approach. These are manageable steps that, if you work, will bring you much success.”
Sam Breach
“Don Giannatti teaches the hard truths of Commercial Photography. With his guidance and using his methods my Business has successfully launched and is starting to grow.”
Hello, I'm Don
Introducing: The $1000 Visibility System
You’re a great photographer. But your marketing? Not so much.
You’ve got the images.
You’ve got the skill.
But your dream clients can’t hire you if they never see your work.
Let’s fix that. Fast.
What is The $1000 Visibility System?
A 4-week sprint to get your online presence dialed in, your content working, and your name in front of the right people.
No fluff.
No overwhelm.
Just solid, measurable results.
What We Do
Website Cleanup & SEO Tune-Up
-
Audit + cleanup of your homepage, portfolio, and about page
-
SEO best practices applied (titles, descriptions, image tags)
-
A system to refresh your site and keep it visible
- An SEO approach that will help you be found by AI search-bots
Content Strategy (That You’ll Actually Use)
-
6-month editorial guide tailored to your niche
-
Blog/email topic ideas that bring value AND visibility
-
Tools to keep your content fresh and relevant with minimal effort
Marketing That Works While You Shoot
-
One Email Per Month (to stay top-of-mind)
- Email design and graphics
-
One Printed Piece Per Quarter (to cut through the noise) Template design
-
One Annual Promo (targeted to 100–150 dream clients) Designed
All in 4-6 Weeks. For $1000 Flat.
No hidden fees.
No upsells.
Just the system you need.
The Process
Why Me?
I’ve spent 50+ years in photography, design, and marketing.
I’ve helped hundreds of photographers level up.
And I know how to build systems that work—without wasting your time or your money.
Let’s Talk Numbers
$1000 flat. Four weeks. Lifetime value.
You’ll walk away with a sharper site, a real strategy, and a plan you can stick to.
Ready to Get Seen?
[Book Your Spot Now]
(Or schedule a quick call if you’ve got questions)
Who This Is For
-
Commercial and editorial photographers who want to get serious about outreach
-
Creatives tired of winging it and wondering why nothing’s sticking
-
Anyone who wants clients—not just likes
Who This Is Not For
-
Photographers looking for magic beans or shortcuts
-
People who think marketing is optional
-
Anyone not ready to show up and follow through
I'm Here to Help
How We Work Together
We start with a conversation—an introduction call and a review of your current portfolio and website. From there, I put together a custom marketing and implementation plan based on where you are and where you want to go.
We’ll clean up and dial in your website so it actually works for you, not just sits there. Then we build your marketing materials and content plan, the stuff you’ll actually use.
One email a month. One printed piece per quarter. One solid promo per year. And after the four weeks, you’ll get a 30-day follow-up to check in, troubleshoot, and make sure you’re on track.
No guesswork.
No fluff.
Just a real system that gets you seen.
Call for a free consult to make sure you and I are on the same page.
What We Do - Together
The System
4 Weeks of 1:1 Mentorship 2 1/2 hour meetings per week. We check in and keep the system growing.
Proven Gudance
I have coached over 400 photographers in the past 10 years. I’ve also mentored 30 one-on-one.
Find Clients
Using the techniques from my Find Clients Now workshop, we will discover clients in your area.
Portfolio Review
We’ll make sure your portfolio is up to snuff and create a method to keep it up.
Templates/Worksheets
A workbook with schedules, templates, and AI prompts to help you work faster.
Done With You
We work together to develop this system. This combines training with growth.
Don Giannatti, Coach and Mentor
I’ve been in the creative industries for over 50 years; photography, design, branding, and marketing. I’ve worked with ad agencies, major brands, small businesses, and a whole lot of talented photographers who just needed a better system.
My strength is more than making things look good; it’s in making them work.
I built this program because I’ve seen too many outstanding photographers get overlooked simply because their marketing is out of date or nonexistent. I don’t do hype. I get results.
If you’re ready to get serious about visibility and clients, I’m ready to help you get there.
Stay In Touch
I publish information that you would find valuable and helpful every week on Substack. Most of my content is free there, so subscribe and get notified every time I publish (every Sunday, occasional Wednesdays).
;