52: A PHOTOGRAPHY JOURNAL, ISSUE THREE
We like to do publications at Project 52, and this is the third installment of “52”. This issue features 7 photographers with long-form stories to share with you.
SO THIS IS DIFFERENT… WHAT’S NEXT?
What's Next? If that question was posed to some 'talking head' they would begin espousing information and data with a self assuredness that makes most of us feel inadequate at best. "Wow. That guy really knows his stuff." But he doesn't. Not really. No one knows what...
COUNTER-INTUITIVE APPROACHES TO THE “NEW NORMAL”
Approaching the "New Normal" I would say right off the bat that I hate that term, the "New Normal" as it makes it seem like something we volunteered for. And it wasn't.And it isn't. There is nothing 'normal' about these last 6 weeks. And there will not be anything...
CREATIVE APPROACHES TO WORKING THROUGH THE QUARANTINE
As most of the country is seeing the numbers falling back into a more manageable condition, we are seeing evidence of the impending reopening of the economy. Most states are looking at doing it in stages, and with controls in place to prevent a re-occurrence of the...
PHOTOGRAPHER GREG KINDRED HITS THE KANSAS CITY MARKET
Greg Kindred was the art director / photo editor for a large group of pet related magazines - both consumer and trade. When the company decided to close its doors, Greg realized it was time to do something else. Fast. The skills he had built up as a photographer are...
BUILDING A MARKETING CAMPAIGN
Last week we discussed what a marketing campaign was, and how to get in front of clients that may need your services. And any company that makes something, sells a product or service needs photographs. Yeah, they can find bad stock photography and even great stock...
THE ANATOMY OF A MARKETING “CAMPAIGN”
Exactly what IS a marketing campaign? We hear this from photographers all the time: "You must market your work." And we know that is true. "Send out a postcard.""Use email lists.""Magazines are hot right now." Yeah, all of that is true, but without context and...