Client Outreach Builder

Pitch Builder Guide

The Pitch helps a photographer find the client types worth pursuing, describe their work to each one, and send a four-email sequence. This guide covers setup, the three questions, the output, and how to save and reuse your work.

What you need before you start

The Pitch runs in your browser and calls Anthropic's API directly. You need an Anthropic API key from the Anthropic Console (console.anthropic.com). A Claude.ai subscription does not supply a key for this tool.

Add the key in one of two places:

Keep the key private. Anyone who can open the file can read a key written into it. A key saved in the browser is stored on that device. Keep this copy on your own machine, and do not post the file with the key inside it.

If the key is in the file, it takes precedence over a key saved in the browser. A wrong key in the file blocks a correct one in the browser.

Setup: model and profile

Setup holds two things. The first is the model dropdown. The list comes from Anthropic. The default is Claude Sonnet 5.5. If the list cannot load, the tool uses a fallback list. Choose a different model there when you want a different style or speed. Refresh model list pulls the current list again.

The second is your profile. Enter your business details and personal details once, then choose Save Profile. The details stay in your browser, and you can change them at any time. The tool uses the sender details in every email, so the name, title, business name, and website you enter here appear in the sign-off. If a detail is blank, it is left out of the email. Nothing is invented.

Step 1: Answer the questions

The tool asks a short series of questions about your work. Answer them in your own words, and be specific. The answers shape the positioning statement and the emails. A vague answer produces a vague pitch.

Answer the market question honestly. A local market, a regional one, and a national one each lead to different client lists.

Step 2: Choose a channel

The tool shows channels that match your answers. A channel is a broad group of clients, such as product and still life, food and beverage, or landscape and nature. Choose the one that fits your work best. Each channel shows a short description so you can compare them before you pick.

Step 3: Choose a subchannel

Subchannels are the specific markets inside the channel you chose. Pick the one you want to pursue first. Start with the most accessible option. Build a body of work for that market, then move to harder ones.

The output

After you choose a subchannel, the tool writes the full package:

  1. Your positioning statement. A few sentences describing you to this client type, written for them and not for everyone.
  2. What this client actually needs. Their pain points, what makes them buy, and what makes them say no.
  3. The four-email sequence. An introduction, a work sample, a value-add pitch, and a direct ask. Each email has a subject line, the right contact title, and a body you can read in about thirty seconds.
  4. Portfolio gap note. The images your portfolio is missing for this client type.
  5. Maintenance mode. How to stay in front of the client after the ask.

Read every part before you send anything. The tool writes a first draft. You decide what goes out.

Editing and rewriting

Most fields on the output page can be edited directly. Click the text, change it, and the change saves. Word counts appear beside the email bodies so you can keep them short.

Each section has a Rewrite button that regenerates only that section. Rewrite This Email regenerates one email. Use these when a section misses the mark, and leave the rest alone.

The page also checks the text for banned words and filler phrases and flags them. Read the flags and decide whether to change the wording. Some flags are a matter of taste, so you have the final say.

Copy This Email copies one email. Copy Full Outreach Package copies the whole package in plain text.

Saved pitches

The tool keeps your last five pitches. Each one saves when you finish generating it. Open a saved pitch to review it, or delete one you no longer need.

Saved pitches roll up after each save, so the page stays short. Open the panel to see them again.

Old pitches keep their old details. A saved pitch reflects the profile and answers you had when you made it. Changing your profile later does not update those pitches. Generate a new pitch to use new details.

Export and import

Export JSON saves a pitch as a file. Import pitch (.json) loads a saved file back into the tool, so you can continue editing it on the same device or a different one. Keep the exported files somewhere safe. They contain the pitch text, and they can contain the sender details you used.

Clearing your data

Clear saved data removes your profile, your saved pitches, your model choice, and any key saved in the browser. The tool asks you to confirm first. Export any pitch you want to keep before you clear the data, because the removal cannot be undone.

Start Over clears the current pitch and returns you to the first question. It does not delete your saved pitches or your profile.

When something goes wrong

A message appears under the heading "Something went wrong." The line below the heading explains the cause. Common causes: