Minimal Viable Offer Builder

Step 01

About You

Tell us who you are. This shapes the language and positioning of your offer.

Your Name

What do you do? (photographer, web designer, writer…)

Location

Years in Business

Normal Hourly Rate (USD)

Step 02

The Client

Paint a picture of who you're talking to and where things stand.

Client Name or Company

Client Type (industry or description)

Context Is this a response to an RFP, part of an active proposal, or a cold approach?

RFP Response

Active Proposal

Cold Approach

Scope of the Proposal (what is the full project they're considering?)

How did they find you?

Organic / Search

Social Media

Your Outreach

Referral

Client Interest Level

High

Moderate

They're Asleep

Step 03

The Scope & Stakes

What's actually on the table, and what's standing in the way.

Scope of the Gig Being Discussed (shots, days, deliverables)

Budget Being Discussed (USD, approximate)

Client Objections (what's holding them back?)

Your Expectations for This Job (what does winning this mean to you?)

Building your offer…

Your Minimal Viable Offer

How to Present It

One Sentence Pitch

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