Follow
-Up
Three approaches. One lead. Your voice.
The Lead
Lead Name and Context
Messier is fine. This stays private — it never appears in the output.
Last Point of Contact
Be specific about time and what happened. It shapes the tone directly.
What You Want to Happen
Get a decision on the quote
Close or move on
Book a call or meeting
Get in the room
Re-open a cold conversation
They went quiet
Stay visible, no ask
Long-game relationship
Medium
Email
With subject line
DM or text
Shorter, casual
Voice / Style Guide
Saved
Shared with the Content Engine — paste once, used everywhere.
Write Three Options
Clear
Fill in the lead context and click Generate.
Three messages. One situation.
Direct · Value-First · Light Touch
Each one a different strategy, not just a different tone.
Direct
Gets to the point. Respects their time. Assumes they're busy, not disinterested.
Copy
Value-First
Leads with something useful before asking for anything. Earns the follow-up.
Copy
Light Touch
Stays visible without pressure. Works for cold leads and long-game relationships.
Copy