John McAllister is a photographer in High Wycombe, UK. I worked with him on this email campaign for restaurants. John designed it himself and I collaborated on the copy. In this campaign we focus on the benefits to the customer, not the assets of the photographer. It is an important distinction.

The piece will be carefully controlled in its dissemination, and John will make sure that the restaurants all receive a follow up call to confirm receipt.

John’s strategy is to create a few different niche emails, all based on this clean design, and then get them out the door with a consistent plan.


To discuss how I can help you with your marketing, please contact me.