USP VS POV: WHICH IS BETTER?

USP VS POV: WHICH IS BETTER?

USP OR POV: HOW TO FIND BOTH AND BE HAPPY EMBRACE THE POWER OF AND ; How to find your USP or UPOV. Over at my Substack, we discussed the divide forming between those advocating USPs and POV (I refer to them as UPOVs) In a nutshell: POV vs. USP: The Power Players in...