by Don Giannatti | Apr 6, 2019 | Brain Food, Identity, Marketing
MASSIVE MARKETING MESSAGE FAIL... TO LEARN FROM I SCREWED UP MY OWN BOOK WITH A TERRIBLE TITLE ; Sometimes we are too close to what we do and cannot see the forest for all the damned trees in the way. This is my story… heh. My book (which is pretty good) had...
by Don Giannatti | Mar 31, 2019 | Business, Identity
PERSONAL BRAND: ASSET OR BUZZWORD? ; Personal Brand: Asset or Buzzword? We hear a lot about personal brand and how important it is, but is it something that we need to be concerned about, or just another techie buzzword meant to sell us a lot of crap we don’t...
by Don Giannatti | Mar 24, 2019 | Brain Food, Identity, Marketing
ROSEANNA SMITH'S FIRST MAGAZINE PROMO ; IT RAINS…In Eugene Oregon.So Roseanna Smith focused her work on the theme “Let It Rain”. The 16-page magazine was printed by Overnight Prints at a very affordable rate and will now be used to introduce Roseanna...
by Don Giannatti | Jan 29, 2019 | Brain Food, Identity
OWN YOUR CREATIVE EDGE - ESCAPE FROM "GOOD ENOUGH" IT IS NO LONGER GOOD ENOUGH TO BE GOOD ENOUGH ; Where the magic is. One of the things I see too much of is “like them” shooters cloning or borrowing heavily from other photographers in order to create a faux style of...
by Don Giannatti | Nov 17, 2014 | Identity, Marketing, Web Design
We made a few simple tweaks to J Morgan Images, a consumer photography website by photographer Jessica Edler. You can see what we did and keep these few ideas in mind. Get your clients and visitors STRAIGHT to the imagery. Do not use ‘cover pages’ or...
by Don Giannatti | Oct 17, 2014 | Business, Identity, Photography
My partner Robin and I have just completed a gig for Health Care Specialist Kelli Shepard. Robin is a Branding Expert (www.robinbramman.com) and she put together a brilliant brand strategy for Kelli. I am doing the photography and graphic design. Web design may be...
