“The fact that you own a lot of gear that cost a lot of money, have purchased a vehicle to transport that gear, and spent long hours mastering its use is a given. Of course you have. Otherwise you would not be a professional photographer. Period.
I do not care how much it costs to make a movie, I just want it to be good, entertain me for a while, and hopefully not have Alec Baldwin in it. The budget is of no interest. The movie is either good or it isn’t.
Big budget movies have totally bombed, while some made on a shoestring budget have been amazingly popular.
So it is with photographers. You either can produce an image that satisfies the needs and desires of your client, or you cannot. Whether you shoot a Canon or a Nikon is of surprisingly little interest to them.”
I hope you take a few minutes to read it. Pricing creative work is one of the more difficult challenges we face. Here are a few ideas to think about.