Apple has returned to its roots with the new ad campaign for the iPad.

“What will your verse be?”

A reflection of their earlier marketing approaches when it was geared toward the creative professional, this ad takes the view that we are all creative now. And their tools make it easier and more ubiquitous to be so.

Brilliant move on Apple’s part.

From Tech Crunch (too bad for the ignorant editorial inserted in the parenthesis…).

Apple’s page is also very inspiring.